Creation of an optimum route and help in navigation
Underground railway systems is the base of transport system of large city. It reliably connects city centre with industrial and residential areas. Such huge volume of passenger traffic requires a constant control, operational response to alarming situations, as well as optimisation of process of transportation of people: from cash department at the inlet to exit to city. In spite of big work on improvement of inside navigation, in the underground can be observed the people who look around and try to make sense, where they are and where to them to go.
In the user’s mobile telephone is shown the stations map of the underground and transitions with information of infrastructure
Passengers’ direct informing of repair and closed transitions
Gasket of the route and control on it to platform, railroad car, exit.
New communication channel with passengers for increase of their loyality (opportunity of receipt of feedback and integration with social networks)
The analytics of moves and of most popular places (statistical information accumulation)
New profit at the expense of sale of additional services (placement of geo-contextual advertising in application)
Information-entertaining service on the basis of complemented reality (historical notes, game scenario and so forth)
Aid to the people with limited opportunities (audio/video guide)