Navigation in museums

The largest museums in the world use modern technologies to attract visitors to the main exhibitions and temporary exhibitions, work with a new youth audience, making them more loyal and interested in visiting.

The digitalization of the museum and the introduction of a geographic information system with the ability to navigate through expositions has long become the norm with modern technology development.
Digital audio guides are moving into mobile applications and do not require the purchase of additional equipment; they are automatically turned on when the visitor approaches the exhibits.

The use of AR navigation through expositions makes visiting the museum not only more exciting, but also opens up additional opportunities for visualizing content.

The introduction of new digital services not only positively affects the image of the museum, but also reduces operating costs.

Benefits for the museum:

  • Improving the quality of service and popularizing the museum. Reaching modern standards of exhibition and museum work, increasing the level of visitor loyalty.
  • Digital twin of the museum with visualization of operational processes. Reducing operating costs and digitalization.
  • Museum visit statistics. Detailed analytic information on museum movements and heat maps.
  • An additional source of income for the museum. Placement of advertisements and sale of multimedia content to visitors through the geo-contextual advertising service.
  • Gamification of visiting a museum through augmented reality. AR navigation and game scenarios for demonstration of expositions.
  • Increase in labor productivity. Optimization of personnel work by monitoring the movement of employees.
  • Building the audience and attracting online users to the museum. Integration with social networks and Internet advertising by mac addresses.

Visitor benefits:

  • A map of the museum in a mobile phone with the ability to plot a route to the desired exposition.
  • A convenient channel of communication with visitors and useful entertainment services based on augmented reality.
  • Access to digital content of the museum from a mobile phone.