Category: Article

The invisible revolution in the marketplace space

A quiet revolution is taking place in the huge distribution centers of modern marketplaces, where tens of thousands of products pass through every day, and hundreds of employees move between the shelves. Traditional management methods based on paper lists and manual accounting are giving way to intelligent positioning systems that transform chaotic movement into a slender digital ballet. These technologies, combining tracking of goods, equipment and personnel, create a fundamentally new environment for marketplaces – an environment where every object and every employee become part of a single digital ecosystem with precision to the centimeter.

Modern positioning systems inside marketplace warehouses are complex technological complexes that combine ultra-broadband (UWB) tags, Bluetooth beacons, and computer vision. Unlike traditional accounting systems that require constant manual data entry, the new solutions offer continuous monitoring of all assets in real time. When an order collector takes an item off the shelf, the system not only records this action, but can also suggest the optimal route to the next collection point, saving precious seconds, which turn into hours and days of saved time on the scale of a large warehouse.

The anatomy of a Smart warehouse: from tags to analytics

At the heart of any modern marketplace distribution center is a positioning system that resembles the nervous system of a living organism. Every product, every cart, and every employee are equipped with special tags that continuously exchange signals with a network of receivers deployed throughout the warehouse. These signals do not pass through concrete walls and metal structures, but they can achieve accuracy that is unattainable by conventional GPS technologies. Such systems are particularly impressive in multi-tiered warehouse complexes, where traditional navigation methods simply lose their orientation in three-dimensional space.

Один из крупнейших маркетплейсов внедрил подобную систему на своем флагманском складе площадью более 100 000 квадратных метров. Результаты превзошли все ожидания: точность комплектации заказов увеличилась на 15%, а скорость обработки заказов выросла на 20%. Но что еще важнее – система позволила выявить неочевидные узкие места в логистических потоках, которые годами оставались незамеченными. Оказалось, что некоторые зоны склада создавали своеобразные «пробки», где сотрудники тратили до 30% рабочего времени на ожидание. После реорганизации этих зон общая эффективность работы склада выросла как минимум на 12%, что в денежном выражении составило десятки миллионов рублей ежегодной экономии.

Pick-up points as a center of customer experience

Marketplace pick-up points, often located in busy urban areas, pose a particular challenge to positioning systems. With limited space and high visitor traffic, every minute of downtime results in queues and customer dissatisfaction. Intelligent tracking systems allow you to optimize these processes, turning chaotic traffic into a strictly organized flow. When the courier arrives for unloading, the system already knows exactly where each shipment should be placed, and the staff at the pick-up point receive precise instructions on their mobile terminals.

The example of a network of pick-up points in one of the leading marketplaces is particularly illustrative, where the introduction of a positioning system has reduced the average customer service time from 7 to 3 minutes. This is made possible by accurate tracking of each order within the premises – from the moment it is received to delivery to the final recipient. The system automatically determines the optimal storage location for each parcel, taking into account its size and delivery time, as well as predicts peak loads, allowing staff to be reallocated in advance. As a result, customers receive their orders faster, and operators work at a more comfortable pace without hassle.

Marketplace Office Centers: a digital ecosystem

Outside of warehouses and pick-up points, positioning systems find equally interesting applications in office complexes of marketplaces, where hundreds of employees from various departments are concentrated. In these smart spaces, tracking technologies help not only to find people and equipment, but also to optimize the office space itself. By analyzing actual employee movement routes between departments, the system can offer more efficient job placement, reducing unnecessary movements and increasing overall productivity.

After implementing the positioning system, a large marketplace with an office campus of 25,000 square meters found that about 40% of meetings between employees of different departments occur randomly in corridors and recreation areas. This observation led to a revision of the concept of office space – instead of the traditional zoning by departments, special collaborative zones were created, which increased the efficiency of cross-functional interaction by 18%. At the same time, the system made it possible to reduce the loss of office equipment (laptops, projectors, mobile devices) to almost zero, since now the location of each valuable item is always known with accuracy to a specific office.

Transport logistics: from the warehouse to the customer's door

Транспортные потоки маркетплейсов представляют собой сложнейший организм, где системы позиционирования играют ключевую роль. Отслеживание транспортных средств начинается еще на территории распределительных центров, где каждая машина проходит через систему точного позиционирования, позволяющую оптимально распределить доки для разгрузки. В пути транспорт оснащается специальными трекерами, которые работают даже в условиях городских «каньонов», где обычные GPS-сигналы теряются среди высотных зданий.

The combination of transport tracking and internal positioning systems in warehouses provides particularly impressive results. One of the European marketplaces, which implemented such integration, reduced the downtime of vehicles during unloading from 90 to 35 minutes. This is possible due to the fact that the system knows in advance the exact location of each product in the warehouse and can prepare it for loading even before the arrival of the car. Drivers receive precise instructions on their tablets, including the optimal route through the warehouse and the specific dock where they need to drive to. As a result, transport no longer stands idle in queues, but works as a well-established mechanism, saving time and fuel.

The future of smart marketplaces

Развитие систем позиционирования для маркетплейсов движется в сторону все большей интеграции и интеллектуализации. Современные решения уже сегодня начинают включать элементы искусственного интеллекта, способные не просто фиксировать текущее состояние, но и прогнозировать развитие ситуаций. Система может заранее предупредить о вероятном возникновении «узких мест» в логистических цепочках или предложить оптимальное перераспределение персонала между участками работы. В перспективе это приведет к созданию полностью автономных складов, где большая часть решений будет приниматься искусственным интеллектом на основе данных систем позиционирования.

The company Indoors Navigation is at the forefront of these technologies, offering marketplaces comprehensive solutions for accurate tracking of goods, equipment and personnel. Combining high positioning accuracy with a powerful analytical platform, our systems are already helping the largest market players optimize their operations and improve customer service. In a world where speed and accuracy of order fulfillment are becoming key competitive advantages, intelligent positioning systems are no longer optional – they are becoming an essential element of a successful marketplace, its digital nervous system that ensures the smooth operation of all processes from the moment an order is placed to its receipt by the customer.

Когда каждый товар, каждый сотрудник и каждый транспорт в цепочке поставок маркетплейса становится видимым и управляемым, это меняет саму философию электронной коммерции. Больше нет необходимости держать избыточные запасы «на всякий случай» – теперь можно точно знать, где находится каждый товар в режиме реального времени. Нет нужды тратить ресурсы на поиск потерявшихся отправлений или простаивающего оборудования – система предоставляет всю необходимую информацию мгновенно. И самое главное – появляется возможность принимать управленческие решения, основанные не на предположениях, а на точных данных, собранных со всей инфраструктуры маркетплейса. В этом и заключается подлинная ценность современных систем позиционирования для электронной коммерции – они превращают сложные, запутанные процессы в прозрачную, эффективную и предсказуемую систему.

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The invisible chaos behind the scenes of aviation kitchens

In the giant catering complexes of international airports, where tens of thousands of on-board rations are prepared and packaged daily, there is a complex ecosystem of kitchen equipment, whose turnover resembles a well-established but extremely fragile mechanism. Each pan, heating trolley, and serving tray, worth hundreds of dollars, runs a complex route from a centralized kitchen through storage areas, loading terminals, and all the way to the aircraft cabin, where it begins its return journey after use. Traditional accounting systems based on paper logs and manual checks have long been unable to cope with the scale of modern air transportation, creating control gaps that result in millions of losses for airlines.

Modern digital tracking systems for on-board kitchen equipment are complex technological complexes combining RFID tags, Bluetooth beacons, UWB locators and cloud-based analytical platforms. Unlike outdated accounting methods that require hours of inventory and are prone to human error, the new solutions offer continuous monitoring of each piece of kitchen equipment in real time, creating a digital twin of all airline equipment. When a heated trolley leaves the catering company's warehouse, the system not only records this event, but can also predict its further route, automatically detecting anomalies and potential losses.

The anatomy of Smart control: from Tag to Cloud

The heart of the modern on–board equipment control system is a network of sensors and identifiers that turn ordinary kitchen items into connected IoT devices. Each piece of equipment is equipped with a special tag capable of withstanding extreme temperatures of washing and disinfection, while maintaining the ability to transmit a signal at a distance of up to 100 meters. These tags, working in symbiosis with a network of receivers deployed throughout the airport – from the kitchen workshops to the apron areas – create a detailed digital map of movements with an accuracy of up to 30 centimeters, which is especially critical in conditions of limited space in cargo compartments and onboard kitchens.

Dubai International Airport, after implementing an RFID tracking system for 85,000 avionics, reported a 67% reduction in inventory losses in the first year of operation. But more importantly, the system made it possible to identify non–obvious bottlenecks in logistics chains where equipment was delayed for no apparent reason. Data analysis showed that about 15% of food carts spent an extra 2-3 hours in transit areas due to suboptimal return routes. After optimizing these processes, the airport was able to reduce the total fleet of equipment by 12%, saving more than $3 million annually on purchases of new inventory alone.

Passenger experience: invisible concern for comfort

For premium class passengers waiting for delicious meals on board, equipment monitoring systems become a guarantee that specially ordered gastronomic experiences will not turn into disappointment due to lost equipment on the way to the plane. Intelligent tracking systems allow catering services to track in real time that a specific caviar feeding kit or a special baby food heater has already been loaded on board and is in its proper place. This is especially critical for transit flights, where equipment can be overloaded several times between planes, creating potential points of failure in a complex logistics chain.

Qatar Airways was able to reduce the number of incidents with missing serving items in business class by 82% after the introduction of a precision tracking system for on-board equipment. The system, integrated with the flight attendants' mobile devices, warns staff in advance of any deviations from the loading plan, allowing them to quickly resolve problems before they become noticeable to passengers. As a result, the level of satisfaction with on-board meals increased by 18 percentage points according to annual surveys, which for the premium segment airline is directly converted into customer loyalty and repeat bookings.

Airport staff: from chaotic searches to transparent control

For catering staff and ground staff, equipment tracking systems become digital assistants, eliminating the endless search for a specific cart or serving set among thousands of similar ones. Mobile terminals with integrated navigation through the interior of the airport allow you to find the necessary equipment in minutes, rather than hours, as it used to be. This feature is especially valuable in the huge warehouse complexes of hub airports, where business class inventory alone can occupy several thousand square meters of shelving space.

At London Heathrow, the introduction of an equipment positioning system for 12,000 catering staff has reduced the average search time for a specific item from 47 to 6 minutes. But more importantly, the system automatically records who took specific equipment and when, creating a transparent system of responsibility. After the system was launched, the number of inventory damage cases decreased by 41%, as each employee now knew that their actions with the equipment were being recorded and could be analyzed later in the event of an incident.

Warehouse logistics: from manual accounting to digital flow

На складах бортового оборудования, где хранятся тысячи наименований инвентаря общей стоимостью в десятки миллионов долларов, системы трекинга совершают настоящую революцию в методах управления. Умные стеллажи с RFID-антеннами автоматически фиксируют поступление и выдачу каждого предмета, исключая возможность «исчезновения» оборудования между инвентаризациями. Системы компьютерного зрения, дополняющие RFID-технологии, способны распознавать повреждения на ранней стадии – например, микротрещины в керамической посуде или деформацию металлических частей тележек, – что позволяет своевременно выводить такой инвентарь из оборота до того, как он станет причиной инцидента на борту.

Singapore-based catering company SATS, after implementing the smart warehouse system, was able to increase equipment turnover by 23% without expanding warehouse space. This was made possible by accurately analyzing the actual return dates of each type of inventory and optimizing its storage. By analyzing historical data, the system has learned to predict peak loads on specific types of equipment before holidays or major events, allowing resources to be redistributed between different airport warehouses in advance.

Traffic flows: synchronization of ground operations

Особая сложность в управлении бортовым кухонным оборудованием возникает на этапе транспортировки между кухней, складом и самолетом. Специализированные грузовики и тележки, курсирующие по перрону, часто становятся «черными ящиками», где теряется контроль над инвентарем. Современные системы трекинга решают эту проблему, устанавливая датчики не только на само оборудование, но и на транспортные средства, создавая полную цифровую цепочку перемещений. Когда тележка с подогревателями пищи покидает кухню, система автоматически проверяет соответствие списка загруженного оборудования заданию на рейс, сразу выявляя возможные ошибки.

At Frankfurt Airport, the introduction of such a system has reduced the number of errors when loading on-board equipment by 73%. Every truck heading to the plane is now equipped with a tablet that shows the driver in real time the list of inventory to be loaded and its exact location in the back. This is especially important in the maintenance of wide-body aircraft, where loading takes place through several doors at the same time, and any error in the distribution of equipment can lead to flight delays.

Boarding: precision precision before departure

The final and most crucial stage in the chain of movement of on–board kitchen equipment is its loading into the aircraft. Here, tracking systems are integrated with the aircraft's on-board systems, creating a digital twin of the entire loaded inventory. Flight attendants use their tablets to get an accurate layout of each piece of equipment in the kitchen areas, which is crucial for operational passenger service during the flight. If a cart was mistakenly loaded onto the wrong plane, the system will instantly detect this discrepancy and alert staff before the doors close.

Delta Airlines, after implementing the precision loading control system, was able to reduce the number of flight delays related to on-board power problems by 68%. The system automatically checks the loaded equipment against the menu of a particular flight, immediately identifying inconsistencies. For example, if pork carts were mistakenly loaded onto a flight with a majority of Muslim passengers, the system will give a signal before the plane departs from the gate, allowing you to quickly correct the situation and avoid a potential conflict on board.

The Future of smart control: from tracking to forecasting

The development of control systems for on-board kitchen equipment is moving towards the integration of artificial intelligence and predictive analytics. Modern systems are already beginning to not only record the current state, but also predict equipment wear, optimal routes for its movement, and even potential points of failure in logistics chains. In the future, this will lead to the creation of fully autonomous on-board inventory management systems, where most decisions will be made by algorithms based on the analysis of huge amounts of historical and real data.

Lufthansa Technik is already testing a system that, based on tracking data and usage analysis, can predict the need to repair or replace kitchen equipment before it fails. This is especially important for expensive specialized devices such as on-board ovens or coffee machines, the downtime of which can seriously affect the quality of service in the premium class. In the future, such systems will be able to automatically order spare parts or even new inventory, maintaining optimal inventory levels without excessive costs.

Conclusion: digital transparency as a competitive advantage

For modern airlines and airports, on–board kitchen equipment control systems are no longer just an accounting tool - they are becoming a strategic asset that affects key business indicators. Reducing losses of expensive inventory, optimizing logistics processes, preventing flight delays, and increasing passenger satisfaction are all directly translated into financial results and reputational benefits.

Indoors Navigation, with its unique experience in developing precision positioning systems for complex infrastructure facilities, offers the aviation sector comprehensive solutions that combine high tracking accuracy with deep analytics and ease of integration into existing processes. In an industry where every minute of downtime results in thousands of dollars in losses, and a lost serving set can ruin a passenger's experience of the entire flight, digital transparency in flight equipment management is becoming not a luxury, but a necessity.

Когда каждый предмет бортового инвентаря – от дорогой кофемашины до простой ложки – становится видимым и управляемым на всем пути от кухни до салона самолета и обратно, это меняет саму философию авиационного кейтеринга. Больше нет необходимости держать избыточные запасы оборудования «на всякий случай» – система точно знает, где находится каждый предмет и когда он будет доступен для следующего использования. Нет нужды тратить сотни человеко-часов на ручные проверки и инвентаризации – вся информация доступна в реальном времени. И самое главное – появляется возможность принимать управленческие решения, основанные не на догадках, а на точных данных, собранных со всей цепочки движения бортового оборудования. В этом и заключается подлинная ценность цифровой трансформации в авиационном кейтеринге – она превращает сложный, запутанный процесс в прозрачную, эффективную и предсказуемую систему.

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In huge office centers, where hundreds of employees move between floors every day, in multi–tiered hospital complexes with their endless corridors, on industrial sites the size of a small city - everywhere there is an invisible problem that has not been solved effectively for a long time. It's about accurately recording and tracking the movement of equipment, people, and assets within large enclosed spaces where traditional GPS/GLONASS technologies are powerless. Modern internal positioning systems have become the missing link that turns chaotic traffic into orderly data that brings real economic benefits.

When walls stop being an obstacle: indoor tracking technologies

Modern internal accounting systems are complex ecosystems that combine Bluetooth Low Energy technologies, ultrasonic sensors, RFID tags, and computer vision. Unlike the primitive accounting systems of the past, which required manual data entry or periodic inventories, the new solutions offer continuous monitoring in real time. In bank offices and depositories, this means instant detection of the movement of valuable assets, in hospitals – the ability to quickly find expensive medical equipment, and in warehouses – optimization of logistics flows without stopping work processes.

The transformation that has taken place in transport hubs is particularly significant. Major airports such as Дубай или СингапурFor several years now, internal positioning systems have been used to track trolleys, loading equipment and luggage, which cannot be said about Russian ones. Accuracy of up to tens of centimeters allows you not only to know where an object is located, but also to analyze its movement patterns, identifying bottlenecks in logistics and saving millions on process optimization. When every extra meter of baggage cart travel, multiplied by thousands of flights, turns into significant costs, such systems pay off in an amazingly short time. And such systems pay off even faster when frequent losses of carts and containers of on-board kitchen equipment, which are not cheap at all, are stopped by service companies at different airports.

Office spaces: from chaos to transparency

Modern business centers, especially those owned by large IT companies, have long ceased to be just spaces with workplaces. These are complex organisms with hundreds of laptops, servers, mobile devices, and other valuable equipment circulating daily. Internal accounting systems have transformed the management of these assets from a headache for administrators into a transparent and automated process. Now you don't have to spend hours searching for a specific device – just open a special dashboard where the location of each asset is displayed in real time with the history of its movements and the user's data who took it last.

An interesting case demonstrates one of the campuses Google in California, where the introduction of an equipment tracking system allowed reduce equipment losses by 40% already in the first year of use. But more importantly, it has become possible to analyze exactly how the equipment is used, which rooms are most in demand, and how space can be optimized to improve work efficiency. When it comes to tens of thousands of square meters of office space, such data becomes invaluable for making managerial decisions.

Medicine under control: when every minute counts

In medical institutions, internal accounting systems are no longer just a convenient tool – in some cases, they literally save lives. Modern hospitals are equipped with a huge amount of specialized equipment, which often costs hundreds of thousands of dollars. When a critical ventilator or a valuable drug is urgently needed, and the staff spends precious minutes searching for it throughout the building, an accurate positioning system becomes not a luxury, but a necessity.

The Mayo Clinic in Rochester, after the introduction of the medical equipment tracking system, she reported on reducing the search time for equipment by 65%. But more importantly, it has become possible to analyze the routes of movement of equipment and personnel, identifying non–obvious logistical problems. It turned out that some devices were idle in some wings of the hospital, while in others they were sorely lacking – simply because no one was systematically tracking these movements. Now hospital logistics has become the subject of precise calculations rather than random decisions.

Industry and warehouses: logistics without blind spots

In industrial enterprises and large warehouse complexes, internal accounting systems have revolutionized asset management. When it comes to thousands of pieces of equipment, tools and materials scattered over an area of several hectares, manual accounting becomes not only ineffective, it turns into fiction. Modern solutions allow not only to know the exact location of each facility, but also to automatically account for its movement between areas of responsibility, control access, and even predict the need for maintenance.

Company Boeing At its factory in Everett, it has implemented a tracking system for more than 50,000 tools and fixtures. The results exceeded expectations: the search time for the necessary tool was reduced from 30-40 minutes to 2-3, and losses of expensive equipment decreased by 75%. On an industrial scale, where every minute of downtime costs a lot of money, such systems quickly recoup all the costs of implementation, becoming an integral part of the production process.

Education and Science: when every device is important

В университетских кампусах и научно-исследовательских центрах системы внутреннего учета решают сразу несколько важных задач. Дорогостоящее лабораторное оборудование, которое раньше могло «потеряться» между кафедрами или даже зданиями, теперь находится под постоянным контролем. Библиотечные фонды, особенно редкие издания, получают дополнительную защиту от несанкционированного выноса. Даже обычные проекторы и ноутбуки, которые раньше часто исчезали из аудиторий, теперь можно быстро найти с точностью до конкретной комнаты.

Massachusetts Institute of Technology after the implementation of the equipment tracking system, he reported on cost reduction to replace lost equipment by 60%. But more importantly, it has become possible to analyze the actual load of equipment and optimize its use between different departments. When an expensive scientific device worth hundreds of thousands of dollars is not idle, but is effectively used by different research groups, this directly affects the productivity of the entire institution.

The future of internal accounting: from control to forecasting

Modern systems of internal positioning and equipment accounting are no longer just tracking tools – they are turning into complex analytical platforms. Machine learning allows you not only to fix the current position of an object, but also to predict its movements, identify anomalies in use, and offer space and logistics optimization. Some advanced solutions have already implemented integration with enterprise resource planning (ERP) systems, which creates a single digital environment for managing all the assets of the organization.

Indoors Navigation is at the forefront of these technologies, offering solutions that combine high positioning accuracy with deep analytics and ease of integration into existing infrastructure. In a world where resource efficiency is becoming a key competitive advantage, internal accounting systems are no longer optional – they are becoming an essential element of the modern business environment, an invisible skeleton that supports and organizes complex organizational structures.

Когда каждый актив, каждый прибор, каждое устройство в большом комплексе становится видимым и управляемым, это меняет саму философию работы с ресурсами. Больше нет необходимости покупать избыточное оборудование «на всякий случай» – теперь можно точно знать, что есть, где находится и как используется. Нет нужды тратить рабочее время сотрудников на бесконечные поиски – вся информация доступна в несколько кликов. И самое главное – появляется возможность принимать управленческие решения, основанные не на догадках, а на точных данных, собранных в режиме реального времени за счет платформы Индорс Навигейшн. В этом и заключается настоящая ценность современных систем внутреннего учета и позиционирования.

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In the labyrinths of modern cities, where concrete jungles absorb satellite signals and glass skyscrapers distort radio waves, a new era of spatial orientation is being born. Quantum navigation, this amazing synthesis of quantum physics and engineering genius, promises to turn our ideas about how we find our way in the most difficult conditions – especially where traditional technologies are powerlessly silenced: inside buildings, underground, in the depths of the ocean.

Imagine a device capable of sensing motion with an accuracy that surpasses all known analogues. In his heart beats the rhythm of atoms cooled to almost absolute zero, trapped in laser beams. Deprived of the usual heat fuss, these atoms become incredibly sensitive to the slightest changes in the surrounding space. When such a device moves, the quantum states of the atoms change in a special way, allowing the position to be calculated with an accuracy that seems fantastic.

This is not science fiction – in the laboratories of Imperial College London, prototypes of quantum accelerometers have already been created, whose measurement accuracy exceeds conventional sensors by thousands of times. Unlike our usual navigation systems, which depend on the vagaries of satellite communications, these devices operate on the principle of an autonomous inertial system, where each subsequent position calculation follows from the previous one with minimal error.

Why is GPS not enough?

Modern navigation technologies, including GPS and GLONASS, have fundamental limitations.:

• They do not work indoors, underground or underwater.
• Accuracy decreases in urban canyons (up to 5-10 meters)
• Depend on satellite infrastructure

Квантовая навигация обещает революцию в определении местоположения с точностью до сантиметров в любых условиях. Особенно это актуально для indoor-навигации — позиционирования внутри зданий, где традиционные системы бессильны.

How does quantum navigation work?

В основе лежат атомные часы и квантовые акселерометры, которые:

• Acceleration is measured using lasers that cool atoms to temperatures close to absolute zero.
• Changes in the quantum states of atoms are detected
• Allows you to calculate the position without external reference points

Пример: Квантовый акселерометр Imperial College London показывает точность в 1000 раз выше обычных MEMS-датчиков в смартфонах.

Unlike GPS, quantum systems:

• They do not require external signals
• Работают по принципу инерциальной навигации
• Накопление ошибки всего 1 км за 3 дня (против 1 км/час у классических систем)

How does quantum navigation work?

Особую поэзию квантовая навигация обретает в контексте навигации внутри помещений – той самой «проблемы последнего метра», которая годами не давала покоя разработчикам. В то время как обычные системы спотыкаются о бетонные стены и металлические конструкции, квантовые сенсоры, подобно тонким камертонам, продолжают вести свою невидимую симфонию позиционирования.

Решение «проблемы последнего метра» в торговых центрах и аэропортах позволит максимально быстро находить нудные помещения.

The use of this technology to help visually impaired people, for whom independent navigation in complex spaces has always been a serious challenge, is especially touching.

В лондонском аэропорту Хитроу тестируют систему, сокращающую время поиска выхода на 37%.

Medical Applications.

• Navigation of surgical robots with an accuracy of 0.1 mm
• A search system for expensive medical equipment that works even in hospital basements.
• For patients with cognitive impairments, this technology can be a real salvation, allowing staff to instantly find those who get lost in the labyrinths of hospital corridors.

Current developments and prospects

Today, quantum navigation devices still resemble bulky laboratory installations, and their cost is comparable to the price of a luxury car. But the history of technology teaches us that the journey from the first bulky computers to modern smartphones can be surprisingly fast. Already, companies like ColdQuanta are working to reduce the size of quantum sensors, trying to fit revolutionary technologies into a case comparable in size to a shoe box.

Military applications

Experts predict that by 2030 we may see the first commercial samples that are compact enough and affordable for mass use. When this happens, navigation inside buildings will cease to be a headache for architects and developers, becoming an inconspicuous but flawlessly working service, as natural as electric lighting in our homes.

• Navigation of submarines without surfacing
• Positioning in the conditions of electronic warfare
• Work in areas of complete absence of signals

Hybrid solutions with shared use:

1. Quantum sensors
2. Bluetooth beacons
3. Computer vision
4. Computer vision

Architecture example:

Implementation issues

• High cost (from $50,000 per sensor)
• Large dimensions of the equipment
• The need for complex calibration

Quantum navigation opens up new horizons for indoor positioning, offering solutions where traditional technologies are powerless. Company Today, Indoors Navigation is already developing hybrid systems that combine quantum principles with proven methods.

Like many great technologies, quantum navigation is likely to become noticeable only when it completely disappears into our daily lives, becoming an invisible thread that gently leads us through the complexities of the modern world. And then, looking back, we may wonder how we could have done without this amazing synthesis of quantum physics and engineering.

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Представьте себя в незнакомом метро — вокруг бетонные стены, нет сигнала GPS, мобильный интернет работает с перебоями, а вам надо быстрой понять где в переходе вы находитесь.

Or how do you define:

• Which stations is your train located between?
• How much time is left before your stop?
• When should I get ready to leave?

Traditional methods like looking out the window for station names or trying to hear announcements have long been outdated. Modern technology offers an elegant solution!

How does this solution work??

The new algorithm determines your location in the underground space by analyzing the characteristic vibrations of your smartphone due to the built-in sensors.

Classification of movement

When the train enters the tunnel:

• The smartphone detects vibrations with a frequency of ~5 Hz (train movement)
• When walking, the smartphone detects a frequency of ~2 Hz
• Escalators and elevators will have their own unique frequency characteristics.

Collection of reference data

It is necessary to conduct a large-scale study and collect data from different stations, crossings and escalators.:

• lots of subway rides in different cities
• dozens of types of rolling stock
• go through all possible scenarios (stops, acceleration, turns)

Neural network training

• The algorithm is trained on thousands of trips in different subways around the world
• It accurately distinguishes train movement from other passenger activities

Key advantages

It works without internet connection
All calculations take place directly on your device.

Complete confidentiality
Your data never leaves your smartphone.

Versatility
The algorithm can be adapted to any type of subway system.

Но есть один важный недостаток такого решения — не высокая точность определения положения в большом пространстве. Например можно достаточно точно понять на какой станции вы находитесь, но уже в каком месте этой станции вы стоите или около какого вагона, с высокой точностью не получится. Для повышения точности позиционирования это решение модно совмещать с уже ставшей привычной навигацией по маячкам iBeacon.

Why is this important for shopping malls, airports, and hospitals?

The technology developed for the subway may be well suited for indoor navigation on the surface of the earth! After all, the same problems often occur in shopping malls, hospitals, and office centers.:

• There is no GPS signal/Glonass
• Poor connectivity and insufficient wi-fi coverage
• People get lost in large spaces and waste their time.

Indoors Navigation offers similar solutions for a wide range of industries and for a variety of tasks.:

Shopping malls

• Shows the way to the desired store
• Leads on promotions and discounts
• Analyzes the flow of visitors

Airports

• Escorts them to the boarding gates
• Finds baggage carousels
• Shows power points and other POI

Hospitals

• It leads to the right doctor's office
• Builds routes for hospital visitors
• Optimizes the work of staff and the search for medical equipment

How does it work in buildings?

Instead of train vibrations, we use data received over the radio channel, and as a result, navigation appears where GPS and Glonass are powerless. To do this, we use:

• Bluetooth beacons
• Accelerometer and gyroscope of a mobile device
• Digital indoor maps and shortest routes

Try the future of navigation today

Do you want to implement a modern navigation system in your building? Our company offers the Indoors Navigation Platform:

🔹 Accuracy up to 1 meter
🔹 Work without the Internet
🔹 Building movement analytics
🔹 Integration with mobile applications via the SDK

Leave a request for www.indoorsnavi.pro and make your space convenient for visitors!

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Digital transformation continues to change all industries, and Proptech (Property Technology) is no exception. By 2025, real estate technologies will reach a new level: smart buildings, digital twins, automation of facility management and, of course, innovative Indoors Navigation systems will become the standard.

In this article, we will analyze the key trends of digital transformation in Protech, the role of Indoor navigation, and how these technologies benefit businesses and users. 

Finally, inefficient use of resources, high maintenance costs, and lack of data for process analysis and optimization complicate the management of residential complexes.

1. Protech in 2025: the main trends of digital transformation.

1.1. Smart buildings and IoT

Modern buildings are turning into "living" ecosystems where sensors, automation systems, and IoT (Internet of Things) control lighting, climate, security, and energy consumption. 

Case study: CBRE has implemented an IoT platform in office centers, which has reduced energy consumption by 20%. 

1.2. Digital Twins

The Digital Twin is a virtual replica of the building that is updated in real time. The technology allows you to simulate operational scenarios, predict breakdowns and optimize space. 

Case study: The Edge in Amsterdam uses a digital twin to manage a building, which has increased space efficiency by 30%. 

1.3. Blockchain and Smart contracts 

Blockchain technology accelerates real estate transactions, and smart contracts automate rental and payment processes. 

Case study: Propy is a platform for buying real estate through the blockchain, which reduces transaction times from weeks to days. 

1.4. Indoor Navigation 

One of the fastest growing segments of Proptech is Indoor navigation. Technology helps people navigate shopping malls, airports, hospitals, and business centers. 

Case study: Mall of America introduced Indoor navigation, which increased the average time spent by visitors by 15% and increased sales.

2. Indoor navigation in 2025: how it works and why it is needed.

2.1. Indoor navigation technologies.

— Bluetooth Low Energy (BLE) и маячки – передают сигналы на смартфоны. 

— Wi-Fi – используются для примерного позиционирования с задержкой.  

— RFID – применяется на близком расстоянии от считывателя.  

— LiDAR и компьютерное зрение – применяются в AR-навигации. 

— UWB (Ultra-Wideband) – обеспечивает точность до 10 см. 

2.2. Where is Indoor Navigation used?

✅ Shopping malls – navigate through stores and promotions. 

✅ Airports and train stations – quick search for exits or check-in desks. 

✅ Hospitals – routing patients to doctors' offices. 

✅ Office centers – search for meeting and work areas. 

✅ Warehouses and logistics – optimization of employee movements. 

2.3. Business benefits.

🔹 Increased conversion – customers find the right stores faster. 

🔹 Reducing the burden on staff – fewer questions "Where is ...?". 

🔹 Collection of analytics – movement data helps to optimize the space. 

🔹 Improved customer experience – convenience for visitors = loyalty. 

3. Cases of Indoor navigation implementation in 2025 in the West.

3.1. Westfield Shopping Center (London)

Implemented AR navigation through the app. Customers see the route and receive personalized offers. **Result:** sales growth of 12%. 

3.2. Heathrow Airport (London)

Uses BLE beacons for navigation. Passengers save up to 30% of the time searching for an exit. 

3.3. Mount Sinai Hospital (New York)

The navigation system has reduced patient waiting time by 25%. 

4. The Future of Proptech and Indoor Navigation

By 2025, it is expected: 

— Массовое внедрение AR/VR-навигации.

— Интеграция Indoor-навигации с умными городами.

— Развитие автономных роботов-помощников в зданиях.

The digital transformation in Proptech 2025 makes buildings smarter and navigation more convenient. Modern indoor navigation systems are becoming a must-have for businesses, increasing efficiency and improving user experience at a low cost of implementation. 

📌 Learn more at www.indoorsnavi.pro about advanced solutions for indoor navigation. Implement technology today to stay one step ahead! 

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Residential complex management is a complex task that requires consideration of many factors, from monitoring communal systems to ensuring the safety and comfort of residents. Modern technologies such as virtual control room and indoor navigation make it possible to automate these processes, increase management efficiency and improve the quality of life in residential complexes. In this article, we will explain how these solutions work, what advantages they offer, and how they can be implemented using the Indoors Navigation Platform.

The management of residential complexes is fraught with a number of difficulties. One of the key issues is the control of communal systems such as heating, water and electricity supply. These systems require constant monitoring, and manual operation often leads to delays in troubleshooting and increased costs.

Another important task is to ensure security. Traditional access control systems do not always provide an adequate level of protection, and the lack of prompt response to emergencies can lead to serious consequences.

In addition, residents of large apartment complexes often face difficulties navigating inside the building. The lack of convenient navigation systems and personalized services reduces the comfort level.

Finally, inefficient use of resources, high maintenance costs, and lack of data for process analysis and optimization complicate the management of residential complexes.

What is a virtual control room?

A virtual control room is a digital platform that integrates all building management systems into a single interface. It allows remote monitoring and management of utility systems, security, access, and other aspects of residential complex operation.

A virtual control room can be used to monitor utility systems such as heating, water, and electricity. The platform automatically notifies about problems and accidents, which allows you to quickly fix problems.

Security management is also becoming more efficient through integration with video surveillance, access control, and fire alarm systems. The virtual control room provides rapid response to emergencies, which increases the level of protection for residents.

Analytics and reports generated by the platform help to collect data on resource consumption, system performance, and incidents. This data is used to optimize processes and reduce costs.

Remote control via a mobile application or web interface makes the virtual control room a convenient tool for management companies and residents.

Advantages of a virtual control room and indoor navigation.

Indoor navigation is an important element of comfort for residents, especially in large residential complexes with multiple entrances, floors, and infrastructure facilities. Modern solutions based on BLE (Bluetooth Low Energy) and iBeacon technology allow you to create accurate and convenient navigation systems.

Virtual control room and indoor navigation offer many advantages for managing residential complexes. Process automation reduces the cost of building maintenance and operation, and prompt troubleshooting minimizes downtime.

The integration of access control, video surveillance and fire alarm systems increases the level of security. Rapid emergency response provides protection for residents and property.

For residents, convenient navigation inside the building and personalized services, such as notifications of scheduled water shutdowns, significantly increase the comfort level.

How to implement a virtual control room and indoor navigation?

The implementation of a virtual control room and indoor navigation begins with the analysis of the object. It is necessary to identify key areas and systems that require automation, as well as develop a digital map of the building.

Then equipment is installed, such as BLE beacons for navigation and sensors for controlling utility systems. All systems are connected to the Interiors Navigation platform, which ensures their integration and interface configuration.

After testing and troubleshooting, the system is ready to launch. The training of staff and residents helps to ensure the effective use of new technologies.

Usage examples

Access control to entrances, parking lots and other areas is becoming more effective due to integration with video surveillance systems. This increases the level of security and prevents unauthorized access.

Collecting data on resource consumption and system performance allows you to generate reports to improve management and optimize processes.

Virtual control room and indoor navigation are modern solutions that make it possible to increase the efficiency of residential complex management, improve safety and comfort for residents. Integration with the Indoors Navigation Platform makes these processes simple, convenient and accessible.

Thanks to these technologies, facilities receive an innovative solution that makes life more convenient for users and more efficient for business owners.

📌 Learn more at www.indoorsnavi.pro and connect advanced building management technologies today!

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Modern technologies are changing familiar processes, making them more convenient, safer and more efficient. One of these solutions is smart barriers — automated access control systems for parking lots, closed territories of business centers, residential complexes, logistics centers and other facilities.

The integration of smart barriers with Indoors Navigation opens up new opportunities for facility owners and users. In this article, we'll look at how smart barriers work, what their advantages are, and how Indoors Navigation makes them even more convenient.

What are smart barriers?

A smart barrier is an automated device that is remotely controlled and interacts with various identification systems. They allow you to control the entry and exit of vehicles, ensuring the safety and convenience of users.

Modern smart barriers support the following technologies:

• License Plate recognition (LPR, ANPR) – cameras record the vehicle number and automatically open the barrier for registered vehicles.
• Mobile applications – the user opens the barrier using a smartphone through a special application.
• RFID cards and keyfobs – access using cards and keyfobs linked to a specific user.
• QR codes and NFC are one-time passes that can be controlled remotely.

The integration of these technologies into a single platform allows for maximum automation and convenience.

How does Indoor Navigation improve the operation of smart barriers?

Interiors Navigation is a comprehensive platform for navigation and object management. It integrates with various systems, including smart barriers, providing convenient tools for monitoring and control. The main features of the Indoor Navigation platform for managing barriers:

Unified access system: integration with mobile applications, video surveillance systems, parking solutions and CRM.

Automatic management: setting up access rules for different categories of users.

Online monitoring: the statuses of the barriers, entry and exit statistics are displayed in real time.

Flexible analytics: reports on parking occupancy, time spent by cars, and traffic dynamics.

Intelligent navigation: Indoors Navigation helps drivers to find free parking spaces and optimal routes within the territory faster.

Advantages of using smart barriers

1. Maximum automation of processes

Thanks to the Indoors Navigation software modules, the control of the barriers becomes fully automatic. Facility owners can set up access rules in advance, and users get a convenient entry tool without having to search for access cards or call security.

2. Increased security level

All entries and exits are recorded in the system, and integration with video surveillance allows you to quickly monitor the situation. This is especially true for business centers, warehouse areas, and gated residential complexes.

3. Lower personnel costs

Guards no longer need to manually check their passes – the system automatically controls access. This reduces the burden on staff and increases work efficiency.

4. User-friendliness

Car owners get several convenient ways to control the barriers, whether it's a mobile app, automatic number recognition, or a QR pass. This saves a lot of time.

5. Flexible settings for different objects

• Residential complexes – residents can open the barrier with a smartphone, and guests receive one-time QR codes.
• Business centers - automatic access for employees and a flexible pass system for visitors.
• Logistics centers – cargo transport control, entry and exit accounting, integration with ERP systems.
• Shopping malls are a convenient parking system with dynamic fares and navigation to free spaces.

Usage Scenarios

1. Automatic entry by number.

The car owner adds the car number to the system. The camera recognizes the number, the Indoors Navigation system checks access and automatically opens the barrier.

2. Temporary guest passes.

The guest receives a QR code on his smartphone, scans it at the entrance, and the barrier opens. This method is convenient for business centers and residential complexes.

3. Dynamic parking management.

The Indoors Navigation Platform system analyzes parking congestion and regulates access to different zones, automatically distributing traffic flows.

Advantages of using smart barriers

Smart barriers combined with the Indoors Navigation building management system are a convenient and secure solution for automating access control. They allow:

✅ Reduce the waiting time at the entrance and exit. ✅ Simplify the management of passes through mobile applications. ✅ Improve security by integrating with video surveillance. Optimize parking spaces through analytics and navigation.

Thanks to these technologies, facilities receive an innovative solution that makes life more convenient for users and more efficient for business owners.

📌 Learn more at www.indoorsnavi.pro and connect advanced access control technologies today!

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Positioning and spatial interaction technologies are becoming more important to consumers and developers every year. One of the most discussed developments in this area has been the introduction of the second-generation ultra-broadband chip in the new iPhone 16 and Apple Watch Series 9. These devices open up new horizons for the use of UWB technology, offering improved features and capabilities.

In this article, we will look at why the second-generation UWB chip is of such interest, what prospects it opens up for users and developers, and how it can change the approach to positioning and interacting with devices.

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Spatial interaction: a new era of possibilities

Многие пользователи iPhone даже не подозревают, что их устройства уже давно оснащены невероятной функцией, способной определять расстояние и ориентацию до других устройств. Эта «суперспособность» появилась еще в iPhone 11 благодаря первому поколению чипа UWB (U1).

How does it work?

The UWB chip uses radio signals in a wide frequency range (5-9 GHz), which practically merge with background noise. When the device interacts with other compatible devices, the chip measures the time it takes for the signal to reach the object and return back. This allows you to accurately determine the distance between devices – literally at the centimeter level.

Usage examples:

• AirDrop: Selects the device closest to it.
• Search for things with AirTag: pinpoint the location of lost keys or wallet.
• HomePod: Automatically switches the sound when entering a room.

UWB technology has already made the interaction between Apple devices more intuitive and convenient. However, with the advent of the second-generation chip, even more opportunities await us.

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Energy efficiency and productivity: advantages of the new generation

The second-generation UWB chip was created based on a 7nm process technology (instead of the 16nm in the previous version). This means that it has become more compact, consumes less energy and provides higher performance.

Why is reducing energy consumption so important?

1. Durability of devices:
   Devices with UWB, such as AirTag, will be able to work for up to 2-3 years on a single battery, which significantly increases their service life.
2. Support for continuous interaction:
   Due to the low power consumption, UWB devices can be constantly active, providing smoother interaction without the need for frequent charging.
3. New usage scenarios:
   The reduced power consumption makes the technology more versatile and suitable for devices with limited resources, such as compact sensors or wearable gadgets.

Range expansion

Apple заявила о 3-кратном увеличении диапазона действия UWB-чипа второго поколения. Это означает, что устройства могут взаимодействовать на больших расстояниях, предоставляя пользователям новые возможности. Например, функция точного поиска в приложении «Локатор» теперь может использоваться для обнаружения друзей или устройств в более широком радиусе.

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Indoor positioning: security and privacy

One of the promising applications of the new UWB chip is positioning technology in enclosed spaces. Traditional systems such as GPS do not work in tunnels, buildings, or underground parking lots. This is where ultra-broadband using TDoA Downlink technology (signal arrival time difference) comes to the rescue.

How does it work?

UWB beacons transmit signals to the user's phone. The device receives them and calculates its location based on the difference in the arrival time of the signal from different beacons. At the same time, no data is transmitted from the phone, which ensures a high level of privacy.

Usage examples:

• Tunnels and underground parking: determining the location of a car in the absence of GPS.
• Торговые центры — навигация по этажам и поиск нужного магазина.
• Аэропорты — помощь пассажирам в поиске выхода на посадку или багажа.
• Музеи — создание интерактивных маршрутов для посетителей.

This approach ensures accurate positioning with minimal risk of data leakage, making it attractive to privacy-conscious users.

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Spatial computing and new devices

UWB technology may become a key element of future Apple devices, including Vision Pro. These smart glasses use computer vision to navigate in space, but integrating a UWB chip could significantly reduce power consumption, which is especially important for wearable devices.

The prospects:

• Compact devices: Energy saving allows you to create lighter and more convenient smart glasses.
• Ecosystem Integration: UWB can interact with other devices, creating a more connected user experience.

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New UWB Usage Scenarios

1. Access control and contactless authentication

Using UWB, you can completely dispense with keys and access cards. For example:

• Entering the hotel room without a key: the door recognizes the device and opens automatically.
• Workplace access: Devices with UWB identify an employee and provide access to computers or equipment.

2. Determining the movement and orientation of objects

UWB allows devices to analyze reflected signals to determine the movement and shape of objects. This could find applications in robotics, security, and even sports analytics.

3. Device synchronization

Accurate distance and orientation data allows devices to interact with each other on a new level. For example, speakers and headphones can automatically switch between each other depending on the distance to the user.

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Finally

The ultra-broadband UWB technology embedded in Apple's second-generation chip opens a new chapter in spatial interaction. Higher performance, energy efficiency, and enhanced positioning capabilities make this technology key to the future of smart devices.

From precise indoor positioning to contactless authentication, UWB is already changing our understanding of how modern technology should work. And with further development, we will no doubt see even more amazing possibilities of this technology.

Indoors Navigation continues to follow the development of UWB technologies in order to use them in its products and provide customers with the most innovative navigation and positioning solutions.

Technology application UWB For navigation, you can explore the Indoors Navigation website.

A visit to the theater is always a celebration of art and culture. However, in large and modern theaters, New Year's holidays are a time of joy, waiting for miracles and, of course, buying gifts. However, for many, shopping during the pre-holiday period becomes a real challenge. A lot of people, long queues, the difficulty of finding the right shops and even your own car in a crowded parking lot – all this can spoil the mood.

Modern navigation systems in shopping malls are a solution that makes holiday shopping comfortable, fast and enjoyable for both visitors and employees. In this article, we will tell you what opportunities modern navigation technologies offer, why they are necessary, and how they help the administration and customers during the peak Christmas shopping season.

Why is shopping mall navigation especially relevant before the New Year?

New Year's Eve is the time when shopping malls are at their maximum capacity. Visitors rush to finish all their chores, buy gifts for family and friends, and prepare for the holiday. Such activity creates certain difficulties:

1. Crowded shopping malls.
   The flow of people is increasing significantly, and navigating complex spaces is becoming difficult even for regular customers.
2. Search for the right stores.
   In the New Year's rush, visitors want to quickly find a specific store or product. There is simply no time to wander through the floors in search of the right boutique.
3. Parking congestion.
   During the period of increased influx of visitors, the parking lots of shopping malls are crowded, and finding a car on the way back turns into a separate quest.
4. Queues and loss of time.
   Without well-thought-out navigation, people spend more time searching, which causes stress and makes shopping tedious.

Modern navigation systems eliminate these problems, providing comfort and convenience at every stage – from entering the shopping center to returning to the car in the parking lot.

Modern navigation solutions: types and advantages

Modern technologies offer many solutions that make moving around shopping malls intuitive and convenient.

1. Interactive maps

Interactive mall maps are one of the most popular tools. They are available through mobile apps or information boards located at key points of the shopping center.

How do they work?

• The user enters the name of the store, product or service category.
• The map displays the user's current position and the route to the destination.
• The route is updated in real time, taking into account possible obstacles or crowded areas.

Advantages.

• Save time on searches.
• Intuitive interface, understandable to any user.
• The ability to find the nearest points of interest: toilets, cafes, recreation areas.

2. Navigation through product and service categories

Modern systems allow you to search not only for stores, but also for specific product categories. For example, a visitor may enter a query «Подарки для детей» or «Ювелирные украшения», and the system will suggest stores where such products are presented.

Advantages!

• Quick access to the necessary information without having to search for a specific store.
• Convenience for those who are not familiar with the range of shopping centers.

3. Parking navigation

Shopping mall parking lots are often crowded during the New Year period. Modern systems help to solve this problem on two levels:

1. Search for available seats.
   At the entrance to the parking lot, the system shows the available zones, taking into account the workload, and also guides the driver to the nearest available place.
2. Search for a car.
   The system records the location of the car when parking, and then helps the visitor to quickly find the car through a mobile application or an infomat.

4. Voice prompts

For those who prefer voice commands, navigation systems can offer a voice interface. The user asks a question, for example: «Где находится магазин игрушек?» or «Как добраться до зоны фудкорта?», and the system instantly provides audio stories.

5. Push notifications and promotions

Navigation apps can notify visitors about discounts, promotions, and special offers in stores. This not only makes shopping profitable, but also helps outlets attract more customers.

How does navigation help visitors?

Modern navigation systems solve many problems faced by visitors to shopping malls.:

1. Saving time.
   Navigation allows you to quickly find the right store or service, avoiding wandering through the floors.
2. Convenience of movement.
   Interactive maps and voice prompts make movement simple and intuitive, even if the visitor is in the mall for the first time.
3. Stress reduction.
   The ability to quickly find the right product, cafe or car in the parking lot makes shopping more comfortable.
4. Accessibility for everyone.
   Navigation systems take into account the needs of people with disabilities by offering routes with elevators and ramps.

How does navigation help visitors?

Modern navigation systems solve many problems faced by visitors to shopping malls.:

1. Saving time.
   Navigation allows you to quickly find the right store or service, avoiding wandering through the floors.
2. Convenience of movement.
   Interactive maps and voice prompts make movement simple and intuitive, even if the visitor is in the mall for the first time.
3. Stress reduction.
   The ability to quickly find the right product, cafe or car in the parking lot makes shopping more comfortable.
4. Accessibility for everyone.
   Navigation systems take into account the needs of people with disabilities by offering routes with elevators and ramps.

How does navigation help the mall administration?

For mall managers, modern navigation systems are a tool that improves performance and enhances customer service.

1. Managing the flow of people.
   Navigation helps to distribute visitors evenly, avoiding crowds in one area.
2. Increased satisfaction.
   Simple and intuitive navigation improves the customer experience, increasing their loyalty.
3. Reducing the burden on staff.
   The systems automate many processes, allowing you to reduce the number of questions to employees.
4. Data collection and analytics.
   Navigation systems collect data on the movements of visitors, which helps to analyze the popularity of zones and optimize the location of stores and services.

Conclusion

Modern navigation systems are an integral part of comfortable and successful shopping, especially during the New Year period, when shopping malls are crowded. They make the gift-buying process convenient for visitors, simplify the work of employees, and help the administration improve service and management.

With Indoors Navigation, your mall will become a place you want to return to again and again, even on the busiest days of the year.