A visit to the theater is always a celebration of art and culture. However, in large and modern theaters, New Year's holidays are a time of joy, waiting for miracles and, of course, buying gifts. However, for many, shopping during the pre-holiday period becomes a real challenge. A lot of people, long queues, the difficulty of finding the right shops and even your own car in a crowded parking lot – all this can spoil the mood.
Modern navigation systems in shopping malls are a solution that makes holiday shopping comfortable, fast and enjoyable for both visitors and employees. In this article, we will tell you what opportunities modern navigation technologies offer, why they are necessary, and how they help the administration and customers during the peak Christmas shopping season.
Why is shopping mall navigation especially relevant before the New Year?
New Year's Eve is the time when shopping malls are at their maximum capacity. Visitors rush to finish all their chores, buy gifts for family and friends, and prepare for the holiday. Such activity creates certain difficulties:
- Crowded shopping malls.
The flow of people is increasing significantly, and navigating complex spaces is becoming difficult even for regular customers. - Search for the right stores.
In the New Year's rush, visitors want to quickly find a specific store or product. There is simply no time to wander through the floors in search of the right boutique. - Parking congestion.
During the period of increased influx of visitors, the parking lots of shopping malls are crowded, and finding a car on the way back turns into a separate quest. - Queues and loss of time.
Without well-thought-out navigation, people spend more time searching, which causes stress and makes shopping tedious.
Modern navigation systems eliminate these problems, providing comfort and convenience at every stage – from entering the shopping center to returning to the car in the parking lot.
Modern navigation solutions: types and advantages
Modern technologies offer many solutions that make moving around shopping malls intuitive and convenient.
1. Interactive maps
Interactive mall maps are one of the most popular tools. They are available through mobile apps or information boards located at key points of the shopping center.
How do they work?
- The user enters the name of the store, product or service category.
- The map displays the user's current position and the route to the destination.
- The route is updated in real time, taking into account possible obstacles or crowded areas.
Advantages.
- Save time on searches.
- Intuitive interface, understandable to any user.
- The ability to find the nearest points of interest: toilets, cafes, recreation areas.
2. Navigation through product and service categories
Modern systems allow you to search not only for stores, but also for specific product categories. For example, a visitor may enter a query «Подарки для детей» or «Ювелирные украшения», and the system will suggest stores where such products are presented.
Advantages!
- Quick access to the necessary information without having to search for a specific store.
- Convenience for those who are not familiar with the range of shopping centers.
3. Parking navigation
Shopping mall parking lots are often crowded during the New Year period. Modern systems help to solve this problem on two levels:
- Search for available seats.
At the entrance to the parking lot, the system shows the available zones, taking into account the workload, and also guides the driver to the nearest available place. - Search for a car.
The system records the location of the car when parking, and then helps the visitor to quickly find the car through a mobile application or an infomat.
4. Voice prompts
For those who prefer voice commands, navigation systems can offer a voice interface. The user asks a question, for example: «Где находится магазин игрушек?» or «Как добраться до зоны фудкорта?», and the system instantly provides audio stories.
5. Push notifications and promotions
Navigation apps can notify visitors about discounts, promotions, and special offers in stores. This not only makes shopping profitable, but also helps outlets attract more customers.

How does navigation help visitors?
Modern navigation systems solve many problems faced by visitors to shopping malls.:
- Saving time.
Navigation allows you to quickly find the right store or service, avoiding wandering through the floors. - Convenience of movement.
Interactive maps and voice prompts make movement simple and intuitive, even if the visitor is in the mall for the first time. - Stress reduction.
The ability to quickly find the right product, cafe or car in the parking lot makes shopping more comfortable. - Accessibility for everyone.
Navigation systems take into account the needs of people with disabilities by offering routes with elevators and ramps.
How does navigation help visitors?
Modern navigation systems solve many problems faced by visitors to shopping malls.:
- Saving time.
Navigation allows you to quickly find the right store or service, avoiding wandering through the floors. - Convenience of movement.
Interactive maps and voice prompts make movement simple and intuitive, even if the visitor is in the mall for the first time. - Stress reduction.
The ability to quickly find the right product, cafe or car in the parking lot makes shopping more comfortable. - Accessibility for everyone.
Navigation systems take into account the needs of people with disabilities by offering routes with elevators and ramps.
How does navigation help the mall administration?
For mall managers, modern navigation systems are a tool that improves performance and enhances customer service.
- Managing the flow of people.
Navigation helps to distribute visitors evenly, avoiding crowds in one area. - Increased satisfaction.
Simple and intuitive navigation improves the customer experience, increasing their loyalty. - Reducing the burden on staff.
The systems automate many processes, allowing you to reduce the number of questions to employees. - Data collection and analytics.
Navigation systems collect data on the movements of visitors, which helps to analyze the popularity of zones and optimize the location of stores and services.

Conclusion
Modern navigation systems are an integral part of comfortable and successful shopping, especially during the New Year period, when shopping malls are crowded. They make the gift-buying process convenient for visitors, simplify the work of employees, and help the administration improve service and management.
With Indoors Navigation, your mall will become a place you want to return to again and again, even on the busiest days of the year.