Shopping Mall Navigation

Convenient navigation in a shopping mall is one of the most important success factors. The lack of modern solutions leads to customer dissatisfaction, and consequently, a decrease in attendance and a decrease in sales.

The introduction of a digital twin and a geographic information system in the mall will reduce costs and make additional profits, making the visit more interesting.

The mall will have access to a new and effective advertising sales channel that can significantly recoup the cost of implementation.

Through the mobile application, the user receives useful and relevant information for him, and with it, useful and relevant advertising!

Advantages for shopping malls:

The digital twin of the shopping center:

Reduced costs during the operation of the building and convenient monitoring of engineering networks in the control panel

Modern navigation inside the mall provides a route for the purchase of selected goods:

The destination points of the route can be selected so that the visitor passes by certain shops. Easy car parking search

An additional source of income through the geo-contextual advertising service:

Passing by a cafe or a certain store, a visitor receives an offer (push notification) with a discount

Statistical information about movements in the mall:

Visualization and analytics of visitor flows, heat maps, route tracking

Employee tracking:

Monitoring the movement of workers on the map of the shopping center with information about entering a certain area and sending messages

A new communication channel with visitors, employees, and tenants:

Quick notification of changes on the territory of the shopping center with reference to the location

Useful entertainment services based on augmented reality and AR navigation:

Solutions for people with disabilities. Audio Guides

Relevance

The relevance of mobile indoor navigation technologies is evidenced by the number of large-scale installations of iBeacon beacons, which have been made by global brands such as BigW, Target, Macy's, IKEA, H&M, Topshop, McDonald's and Carrefour.

The latest study conducted by the IHL Group shows that the percentage of retailers using indoor navigation is increasing every year.

Advantages for visitors:

  • Map the mall in your phone and use it to get directions to the desired store, cafe, or car.
  • Quickly determine your position in the shopping center and keep things in order in navigator mode
  • A convenient feedback channel with the administration of the shopping center, quickly leave a review or comment
  • Integration with social networks. Displaying friends from social networks on the shopping center map
  • Gamification of the visiting process through the use of augmented reality. AR navigation in shopping malls and virtual advertising and entertainment installations
  • The location of the car on the map of the shopping center in the application and the ability to set a route to it

Modernity

Indoors Navigation provides new modern services, thanks to which the mall will be able to attract an audience from online stores.


Through indoor navigation and indoor positioning services, the mall administration can influence the behavior of visitors, manage their time, and increase the length of their stay in the mall. Internal navigation will help optimize the mall's customer flows and interaction with visitors.

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Frequently Asked questions about shopping center navigation

GIS and interactive indoor navigation will be useful in any large buildings where there are large flows of people, movement of tangible assets and equipment.

It can be a shopping mall or a business center, a polyclinic or a hospital, a factory or a production facility, a warehouse, a stadium or other sports facility, a concert hall, a museum, an exhibition or an expocenter, a residential complex or an IFC, an office complex or a construction site.

To learn more about the industries in which GIS and indoor navigation systems are used, see the section. Industries

Of course, yes, but with limited functionality. The fact is that a navigation solution is not a finished product, but a service that is constantly being refined and updated.

Therefore, after integration, it is required to analyze the behavior of visitors, collect feedback and, based on it, improve GIS — making navigation in buildings even more convenient and providing a positive user experience.

The tariffs can be found in the section Payment after registration.

There are many solutions for navigating objects, so first of all it is worth paying attention to the following:

  • The cost of creating an interactive map. The price is formed depending on the area of the object, the number of internal rooms and users.
  • The cost of the license. Is the upgrade and support included in the license price? Where is the technical support located, and how quickly do they respond to requests?
  • Making changes to the map of the object. How does map editing work, who can do it, and how much does it cost? Can your employees do this and how long does it take? Are there any instructions and lessons on working with the platform?
  • Map integration. Is it easy to integrate the map into your mobile app, infomat, or website? Are there any examples of integration projects? How convenient is the documentation and in what language is it?
  • Map design and customization. Is it possible to achieve the desired appearance in accordance with the corporate identity? What are the limitations and possibilities? What is the map detail?
  • Additional functionality. Can the solution be modified to meet your unique requirements and how much does it cost?
  • Installation. Is the solution cloud-based or boxed? Is it possible to install it on your own servers?

First of all, you can save on equipment costs, for example, choose cheaper touch kiosks, since our solution is cross-platform and optimized to work even with a wide range of equipment.

You can order the available Chinese infomats. Navigation in the Indoors Navigation geographic information system can work on touch kiosks and information boards, mobile devices of visitors using the iOS and Android SDK (Interiors SDK), and be integrated into your website.

  • Taking care of the visitors. Visitors always return to the customer-oriented company.
  • Taking care of tenants. You will help them earn more, and consequently, they will be able to consistently pay your rent.
  • Digitalization. The image of a modern and technological company.
  • Additional earnings due to a new advertising channel: video ads and banners.
  • An accessible and visual catalog of stores, goods, and services.
  • Extensive marketing opportunities. Manage promotions and discounts directly for tenants from your personal account.
  • Extensive analytics and statistics. Analyzing user interaction.
  • Easy integration of the map and catalog into the mobile application, infomat and website.

As soon as possible, we will train your employee to work independently in the control panel, create and edit interactive 3D maps, add routes and upload the required content.

No special knowledge is needed, and detailed video lessons allow you to go through the learning process even on your own and in the shortest possible time. If you have any questions, INP technical support specialists will provide free advice at your convenience.

This is very easy to do thanks to the open API and detailed documentation on integrating data from your catalog or CMS system.

Yes, our geographic information system INP does not require additional design preparation before implementation. If desired, your specialists will be able to work in it without our participation and place the solution on your computing facilities.

Yes, our INP platform has integrated speech recognition and synthesis system. GIS Indoors Navigation also has an audio guide that will guide the visitor around the object, telling them how far they need to walk and where to turn.

In each information booth or kiosk, the map corresponds to the actual position relative to its location, if you need to go straight, then the route will be built exactly straight.

For more information, see the section Documentation.

Navigation for a shopping mall is the minimum necessary. By taking care of customers, informing them in a timely manner about discounts and promotions, about the availability of the right brand and route to it, the shopping center builds friendly relations with visitors, increasing their loyalty and the likelihood of returning again. Therefore, it helps to attract even more tenants.

For more information, see the navigation in Shopping and entertainment center.

If a store has a large area and thousands of different products in it, then navigating through the premises will help visitors save time and find the required goods faster.

Now more and more customers are going online precisely because it takes a long time to find the right product in an offline store. Interactive navigation in the store will allow you to manage your customers' time and attract them offline again.


Learn more on the page navigation for the store.

Interactive navigation is, first of all, a clear and convenient map. Secondly, it is a reflection of your corporate identity and care. Our solution combines functionality and beauty, without any limitations in terms of visual style.

A large building or complex of buildings will be perceived by visitors as more technologically advanced if modern interactive indor navigation in kiosks (infomats) and mobile devices is added to the usual navigation on signs and printed maps.

Commercial properties can use the map to boost sales. Non-commercial facilities can use navigation to continuously improve the quality of their services.

Shopping malls, business centers, airports, train stations, hotels, museums, amusement parks, stadiums, and even cruise ships are already using interactive navigation.

Schools, universities, hospitals and other government agencies will soon all use interactive navigation to improve the quality of the service provided.

We are ready to cooperate with you!

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