The logic of action

Mobile devices with Wi-Fi enabled regularly broadcast a signal to search for an available network containing a unique identifier: the MAC address.

A Wi-Fi radar is installed at the facility, connected to a power supply network and the Internet.

The algorithm we developed allows the Wi-Fi radar to process requests from devices within a radius of up to 80m without connecting to them, save MAC addresses and transfer them to your personal account.

The information received is collected and analyzed in the INP personal account, and the results are visualized in the form of graphs and tables.

Audience reach

The classification of visitors is carried out depending on the power of the signal level and the time spent.

The audience is divided into those who entered and those who passed by the object.

New visitors get into your audience and in the future you can inform them about your events.

And people who pass by can be informed by contextual advertising on the Internet using the MAC addresses of their devices.

The analytics system

The most important tool is an analytics system that allows you to get detailed information about people who have visited your facility in your personal account, create a portrait of the audience and classify it.:


● Number of sessions
● Frequency of sessions
Time spent with you
Analysis of regular customers
Travel routes
Information from the social network profile
Intersections with other objects

Tools:

Generate user analytics
Create user audiences based on the collected data
and filter audiences by segment for targeted advertising
Upload audiences automatically to advertising platforms
Segment the received data by day of the week, time, duration, and frequency of visits