Visual navigation
A modern visual navigation solution for your spaces
Indoors Navigation's visual navigation is a well-thought-out and integrated system of signs, steles, maps, and other physical media that makes the space clear and convenient for all visitors, helping them navigate quickly.
We create visual navigation solutions for shopping malls, business complexes, airports, museums, stadiums, and public buildings. Every element, from the layout to the signage, is designed with the architecture of the facility, the visitor flow, and the client's brand in mind.
Navigation systems with visual elements include a set of documents that can be used to order the supply and installation of media from any manufacturing company. This is a guideline and working documentation.
Advantages of visual navigation
A single visual system for the entire facility
We create navigation as a complete system, from maps and steles to wall plaques and printed materials. All the elements are designed in the same style and logic of the visitor's movement.
Maximum clarity and ease of perception
Visual navigation is designed with ergonomics and cognitive perception in mind: optimal sizes, readable fonts, contrasting colors, and simple icons.
Integration with digital solutions of Indoors Navigation
Our printed maps and steles can be supplemented with QR codes and links to interactive maps so that users can continue their route on their smartphone.
Customized design for the brand and architecture
Each navigation system is designed taking into account the corporate identity and interior, so that the signs and diagrams look natural and aesthetically pleasing in the space of the object.
Durable materials and high quality workmanship
We use modern printing technologies and sustainable materials — visual navigation retains brightness and legibility even with high traffic and light exposure.
Accessibility and versatile design
All navigation elements are designed taking into account the principles of inclusivity: contrasting colors, large fonts, convenient placement for people with different perception and movement abilities.
What is visual navigation?
The purpose of creating visual navigation is to help visitors navigate quickly and intuitively, minimizing the risk of getting lost or choosing the wrong route. By visual navigation, we mean a set of navigation tools that are visually perceived by a person and are physically installed directly on an object and its territory.:
Navigation maps and diagrams
Flat or three-dimensional diagrams of rooms and zones placed in halls, at entrances, on floors.
Steles and signs
Vertical media indicating sections, directions, and functional areas.
Information signs and stands
Spotlights, door signs, navigation panels.
Printed navigation media
Stickers, stencils for coloring, stickers, etc.
How do we implement visual navigation?
Space analysis
We start by exploring the facility: we collect indoor plans, analyze the routes of visitors and identify key navigation points — entrances, intersections, elevator areas, waiting areas, etc.
Design and concept
Based on the analysis, we develop the concept of visual navigation — sketches of maps, diagrams, signs and steles. Each element is designed to be visually clear, concise, and consistent with the overall aesthetics of the object.
Coordination with the customer
We present to the customer the layouts and visualizations of the navigation system, discuss in detail the texts, icons, materials and color solutions. Working together allows you to achieve the perfect balance between functionality, branding and visual harmony.
Production and installation
After the project is approved, we produce all the navigation elements — steles, signs, plaques, maps and other printed materials. The installation is carried out carefully and taking into account the architectural features of the room, so that each element is in its place and clearly visible.
Testing and adjustment
At the final stage, we check the convenience of perception and readability of navigation on the spot. If necessary, we adjust the wording, fonts, or placement of elements.
Where is visual navigation used?
Shopping malls and retail
Visual navigation helps visitors quickly find the right shops, recreation areas, exits, elevators and escalators. A well-thought-out pointer system reduces the number of calls to the help desk and improves the overall user experience.
Office and business centers
Floor plans, wall plaques, and navigation steles simplify the way to offices, meeting rooms, elevators, and sanitary areas. This is especially important for guests, tenants, and employees who need to navigate a large complex quickly.
Museums, galleries and exhibition spaces
Maps, stands, and printed route diagrams help visitors plan their own tours of the expositions. Visual navigation makes moving around the halls intuitive and helps you not to miss important objects on display.
Transport hubs (airports, train stations, metro)
Clear navigation steles, direction signs and movement patterns help passengers easily navigate between terminals, check-in areas, waiting rooms and boarding gates. Such solutions increase throughput and reduce the burden on staff.
Educational and public institutions
In universities, schools, hospitals, and government agencies, visual navigation provides clear movement through buildings, classrooms, and administrative offices. This makes the environment more accessible and comfortable for students, visitors and staff.
Cultural, sports and parking spaces
Navigation maps and signs help to distribute the flow of people, orient guests at events, parking lots and in open areas. Visual navigation creates order and a positive user experience even with a large number of visitors.
Improving visitor orientation
+35%
Reducing staff workload
−25%
User satisfaction
+40%
A thematic case in our portfolio
