The Indoors Navigation team has implemented smart navigation in the Central Bus Station of Rostov-on-Don!
Now passengers can easily find their bus or the desired area using:
✅ A mobile application with a 3D map and turn-by-turn navigation
✅ Interactive terminals (infomats)
✅ QR codes (works without installing the app)
✅ Augmented reality (AR pointers through the camera) The system is powered by 400 BLE sensors, providing accurate positioning.
Benefit for passengers:
➜ Saving time
➜ Ease of use
➜ Accessibility without downloading the app
Benefits for the bus station:
📊 Movement analytics (heat maps, route history)
📉 Reducing staff workload
🔄 Improving the quality of service
Modern technology is for everyone's comfort! Indoors Navigation is not just a navigation system, but a powerful building management platform that helps make your business more transparent, secure, and efficient.
Discover the future of geographic information systems with the Indoors Navigation Platform. 🌐
📍 What will you see?
• The digital twin of the enterprise in action
• Indoor geolocation services
• Interactive navigation with QR codes and AR
🛠 How to integrate it?
• We create personalized solutions for each client. Contact us for a demo.
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Learn more about new developments and the geographic information system of the Indoors Navigation Platform: https://indoorsnavi.pro/
By the age of 2, he had designed the IT landscape for a premium medical clinic. The project includes engineering and IT systems that make the stay of visitors at the clinic as convenient as possible: from smart parking to patient navigation on the territory of the medical institution.
Positioning
The patient positioning system determines the location of a person in the clinic. This system is based on smart bracelets, tags, and an app for mobile devices. Integration with the medical information system allows the application to automatically enroll the patient to the doctors of the chosen specialty, to build the shortest path to them, taking into account the number of people in the electronic queue. The system also optimizes the customer's business processes by analyzing the time spent by doctors on receiving clients.
Monitoring of the patient's condition
The bracelets record the main indicators of the patient's vital functions, have fall monitoring sensors and a doctor's emergency call button. In case of a sudden change in the position of the marker, the nearest video camera turns on, the corresponding image is displayed on the screen of the nurse on duty, and the patient's location is shown on the map. For this purpose, K2TECH experts have designed a video surveillance system covering all possible areas of the clinic's visitors.
POOR
Access control and management systems include both turnstiles at the entrance to the clinic and multimedia reader panels at doctors' offices that display available time slots and the current number of people in the queue. This allows the patient to make an appointment with a doctor on the spot by attaching a wristband or phone to the panel. A complex of security alarms is also responsible for patient safety: volumetric motion sensors, broken glass.
Do you want to implement a modern navigation system in your building? We will offer the optimal solution of the Indoors Navigation Platform.:
🔹 Accuracy up to 1 meter 🔹 Low cost of implementation 🔹 Integration with mobile applications via SDK and third - party systems via API 🔹 SaaS and Op-Premise solution
Leave a request for www.indoorsnavi.pro and make your space convenient for visitors!
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Представьте себя в незнакомом метро — вокруг бетонные стены, нет сигнала GPS, мобильный интернет работает с перебоями, а вам надо быстрой понять где в переходе вы находитесь.
Or how do you define:
Which stations is your train located between?
How much time is left before your stop?
When should I get ready to leave?
Traditional methods like looking out the window for station names or trying to hear announcements have long been outdated. Modern technology offers an elegant solution!
How does this solution work??
The new algorithm determines your location in the underground space by analyzing the characteristic vibrations of your smartphone due to the built-in sensors.
Classification of movement
When the train enters the tunnel:
The smartphone detects vibrations with a frequency of ~5 Hz (train movement)
When walking, the smartphone detects a frequency of ~2 Hz
Escalators and elevators will have their own unique frequency characteristics.
Collection of reference data
It is necessary to conduct a large-scale study and collect data from different stations, crossings and escalators.:
lots of subway rides in different cities
dozens of types of rolling stock
go through all possible scenarios (stops, acceleration, turns)
Neural network training
The algorithm is trained on thousands of trips in different subways around the world
It accurately distinguishes train movement from other passenger activities
Key advantages
It works without internet connection All calculations take place directly on your device.
Complete confidentiality Your data never leaves your smartphone.
Versatility The algorithm can be adapted to any type of subway system.
Но есть один важный недостаток такого решения — не высокая точность определения положения в большом пространстве. Например можно достаточно точно понять на какой станции вы находитесь, но уже в каком месте этой станции вы стоите или около какого вагона, с высокой точностью не получится. Для повышения точности позиционирования это решение модно совмещать с уже ставшей привычной навигацией по маячкам iBeacon.
Why is this important for shopping malls, airports, and hospitals?
The technology developed for the subway may be well suited for indoor navigation on the surface of the earth! After all, the same problems often occur in shopping malls, hospitals, and office centers.:
There is no GPS signal/Glonass
Poor connectivity and insufficient wi-fi coverage
People get lost in large spaces and waste their time.
Indoors Navigation offers similar solutions for a wide range of industries and for a variety of tasks.:
Shopping malls
Shows the way to the desired store
Leads on promotions and discounts
Analyzes the flow of visitors
Airports
Escorts them to the boarding gates
Finds baggage carousels
Shows power points and other POI
Hospitals
It leads to the right doctor's office
Builds routes for hospital visitors
Optimizes the work of staff and the search for medical equipment
How does it work in buildings?
Instead of train vibrations, we use data received over the radio channel, and as a result, navigation appears where GPS and Glonass are powerless. To do this, we use:
Bluetooth beacons
Accelerometer and gyroscope of a mobile device
Digital indoor maps and shortest routes
Try the future of navigation today
Do you want to implement a modern navigation system in your building? Our company offers the Indoors Navigation Platform:
🔹 Accuracy up to 1 meter 🔹 Work without the Internet 🔹 Building movement analytics 🔹 Integration with mobile applications via the SDK
Leave a request for www.indoorsnavi.pro and make your space convenient for visitors!
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Digital transformation continues to change all industries, and Proptech (Property Technology) is no exception. By 2025, real estate technologies will reach a new level: smart buildings, digital twins, automation of facility management and, of course, innovative Indoors Navigation systems will become the standard.
In this article, we will analyze the key trends of digital transformation in Protech, the role of Indoor navigation, and how these technologies benefit businesses and users.
Finally, inefficient use of resources, high maintenance costs, and lack of data for process analysis and optimization complicate the management of residential complexes.
1. Protech in 2025: the main trends of digital transformation.
1.1. Smart buildings and IoT
Modern buildings are turning into "living" ecosystems where sensors, automation systems, and IoT (Internet of Things) control lighting, climate, security, and energy consumption.
Case study: CBRE has implemented an IoT platform in office centers, which has reduced energy consumption by 20%.
1.2. Digital Twins
The Digital Twin is a virtual replica of the building that is updated in real time. The technology allows you to simulate operational scenarios, predict breakdowns and optimize space.
Case study: The Edge in Amsterdam uses a digital twin to manage a building, which has increased space efficiency by 30%.
1.3. Blockchain and Smart contracts
Blockchain technology accelerates real estate transactions, and smart contracts automate rental and payment processes.
Case study: Propy is a platform for buying real estate through the blockchain, which reduces transaction times from weeks to days.
1.4. Indoor Navigation
One of the fastest growing segments of Proptech is Indoor navigation. Technology helps people navigate shopping malls, airports, hospitals, and business centers.
Case study: Mall of America introduced Indoor navigation, which increased the average time spent by visitors by 15% and increased sales.
2. Indoor navigation in 2025: how it works and why it is needed.
2.1. Indoor navigation technologies.
— Bluetooth Low Energy (BLE) и маячки – передают сигналы на смартфоны.
— Wi-Fi – используются для примерного позиционирования с задержкой.
— RFID – применяется на близком расстоянии от считывателя.
— LiDAR и компьютерное зрение – применяются в AR-навигации.
— UWB (Ultra-Wideband) – обеспечивает точность до 10 см.
2.2. Where is Indoor Navigation used?
✅ Shopping malls – navigate through stores and promotions.
✅ Airports and train stations – quick search for exits or check-in desks.
✅ Hospitals – routing patients to doctors' offices.
✅ Office centers – search for meeting and work areas.
✅ Warehouses and logistics – optimization of employee movements.
2.3. Business benefits.
🔹 Increased conversion – customers find the right stores faster.
🔹 Reducing the burden on staff – fewer questions "Where is ...?".
🔹 Collection of analytics – movement data helps to optimize the space.
🔹 Improved customer experience – convenience for visitors = loyalty.
3. Cases of Indoor navigation implementation in 2025 in the West.
3.1. Westfield Shopping Center (London)
Implemented AR navigation through the app. Customers see the route and receive personalized offers. **Result:** sales growth of 12%.
3.2. Heathrow Airport (London)
Uses BLE beacons for navigation. Passengers save up to 30% of the time searching for an exit.
3.3. Mount Sinai Hospital (New York)
The navigation system has reduced patient waiting time by 25%.
4. The Future of Proptech and Indoor Navigation
By 2025, it is expected:
— Массовое внедрение AR/VR-навигации.
— Интеграция Indoor-навигации с умными городами.
— Развитие автономных роботов-помощников в зданиях.
The digital transformation in Proptech 2025 makes buildings smarter and navigation more convenient. Modern indoor navigation systems are becoming a must-have for businesses, increasing efficiency and improving user experience at a low cost of implementation.
📌 Learn more at www.indoorsnavi.pro about advanced solutions for indoor navigation. Implement technology today to stay one step ahead!
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Residential complex management is a complex task that requires consideration of many factors, from monitoring communal systems to ensuring the safety and comfort of residents. Modern technologies such as virtual control room and indoor navigation make it possible to automate these processes, increase management efficiency and improve the quality of life in residential complexes. In this article, we will explain how these solutions work, what advantages they offer, and how they can be implemented using the Indoors Navigation Platform.
The management of residential complexes is fraught with a number of difficulties. One of the key issues is the control of communal systems such as heating, water and electricity supply. These systems require constant monitoring, and manual operation often leads to delays in troubleshooting and increased costs.
Another important task is to ensure security. Traditional access control systems do not always provide an adequate level of protection, and the lack of prompt response to emergencies can lead to serious consequences.
In addition, residents of large apartment complexes often face difficulties navigating inside the building. The lack of convenient navigation systems and personalized services reduces the comfort level.
Finally, inefficient use of resources, high maintenance costs, and lack of data for process analysis and optimization complicate the management of residential complexes.
What is a virtual control room?
A virtual control room is a digital platform that integrates all building management systems into a single interface. It allows remote monitoring and management of utility systems, security, access, and other aspects of residential complex operation.
A virtual control room can be used to monitor utility systems such as heating, water, and electricity. The platform automatically notifies about problems and accidents, which allows you to quickly fix problems.
Security management is also becoming more efficient through integration with video surveillance, access control, and fire alarm systems. The virtual control room provides rapid response to emergencies, which increases the level of protection for residents.
Analytics and reports generated by the platform help to collect data on resource consumption, system performance, and incidents. This data is used to optimize processes and reduce costs.
Remote control via a mobile application or web interface makes the virtual control room a convenient tool for management companies and residents.
Advantages of a virtual control room and indoor navigation.
Indoor navigation is an important element of comfort for residents, especially in large residential complexes with multiple entrances, floors, and infrastructure facilities. Modern solutions based on BLE (Bluetooth Low Energy) and iBeacon technology allow you to create accurate and convenient navigation systems.
Virtual control room and indoor navigation offer many advantages for managing residential complexes. Process automation reduces the cost of building maintenance and operation, and prompt troubleshooting minimizes downtime.
The integration of access control, video surveillance and fire alarm systems increases the level of security. Rapid emergency response provides protection for residents and property.
For residents, convenient navigation inside the building and personalized services, such as notifications of scheduled water shutdowns, significantly increase the comfort level.
How to implement a virtual control room and indoor navigation?
The implementation of a virtual control room and indoor navigation begins with the analysis of the object. It is necessary to identify key areas and systems that require automation, as well as develop a digital map of the building.
Then equipment is installed, such as BLE beacons for navigation and sensors for controlling utility systems. All systems are connected to the Interiors Navigation platform, which ensures their integration and interface configuration.
After testing and troubleshooting, the system is ready to launch. The training of staff and residents helps to ensure the effective use of new technologies.
Usage examples
Access control to entrances, parking lots and other areas is becoming more effective due to integration with video surveillance systems. This increases the level of security and prevents unauthorized access.
Collecting data on resource consumption and system performance allows you to generate reports to improve management and optimize processes.
Virtual control room and indoor navigation are modern solutions that make it possible to increase the efficiency of residential complex management, improve safety and comfort for residents. Integration with the Indoors Navigation Platform makes these processes simple, convenient and accessible.
Thanks to these technologies, facilities receive an innovative solution that makes life more convenient for users and more efficient for business owners.
📌 Learn more at www.indoorsnavi.pro and connect advanced building management technologies today!
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Modern technologies are changing familiar processes, making them more convenient, safer and more efficient. One of these solutions is smart barriers — automated access control systems for parking lots, closed territories of business centers, residential complexes, logistics centers and other facilities.
The integration of smart barriers with Indoors Navigation opens up new opportunities for facility owners and users. In this article, we'll look at how smart barriers work, what their advantages are, and how Indoors Navigation makes them even more convenient.
What are smart barriers?
A smart barrier is an automated device that is remotely controlled and interacts with various identification systems. They allow you to control the entry and exit of vehicles, ensuring the safety and convenience of users.
Modern smart barriers support the following technologies:
License Plate recognition (LPR, ANPR) – cameras record the vehicle number and automatically open the barrier for registered vehicles.
Mobile applications – the user opens the barrier using a smartphone through a special application.
RFID cards and keyfobs – access using cards and keyfobs linked to a specific user.
QR codes and NFC are one-time passes that can be controlled remotely.
The integration of these technologies into a single platform allows for maximum automation and convenience.
How does Indoor Navigation improve the operation of smart barriers?
Interiors Navigation is a comprehensive platform for navigation and object management. It integrates with various systems, including smart barriers, providing convenient tools for monitoring and control. The main features of the Indoor Navigation platform for managing barriers:
Unified access system: integration with mobile applications, video surveillance systems, parking solutions and CRM.
Automatic management: setting up access rules for different categories of users.
Online monitoring: the statuses of the barriers, entry and exit statistics are displayed in real time.
Flexible analytics: reports on parking occupancy, time spent by cars, and traffic dynamics.
Intelligent navigation: Indoors Navigation helps drivers to find free parking spaces and optimal routes within the territory faster.
Advantages of using smart barriers
1. Maximum automation of processes
Thanks to the Indoors Navigation software modules, the control of the barriers becomes fully automatic. Facility owners can set up access rules in advance, and users get a convenient entry tool without having to search for access cards or call security.
2. Increased security level
All entries and exits are recorded in the system, and integration with video surveillance allows you to quickly monitor the situation. This is especially true for business centers, warehouse areas, and gated residential complexes.
3. Lower personnel costs
Guards no longer need to manually check their passes – the system automatically controls access. This reduces the burden on staff and increases work efficiency.
4. User-friendliness
Car owners get several convenient ways to control the barriers, whether it's a mobile app, automatic number recognition, or a QR pass. This saves a lot of time.
5. Flexible settings for different objects
Residential complexes – residents can open the barrier with a smartphone, and guests receive one-time QR codes.
Business centers - automatic access for employees and a flexible pass system for visitors.
Logistics centers – cargo transport control, entry and exit accounting, integration with ERP systems.
Shopping malls are a convenient parking system with dynamic fares and navigation to free spaces.
Usage Scenarios
1. Automatic entry by number.
The car owner adds the car number to the system. The camera recognizes the number, the Indoors Navigation system checks access and automatically opens the barrier.
2. Temporary guest passes.
The guest receives a QR code on his smartphone, scans it at the entrance, and the barrier opens. This method is convenient for business centers and residential complexes.
3. Dynamic parking management.
The Indoors Navigation Platform system analyzes parking congestion and regulates access to different zones, automatically distributing traffic flows.
Advantages of using smart barriers
Smart barriers combined with the Indoors Navigation building management system are a convenient and secure solution for automating access control. They allow:
✅ Reduce the waiting time at the entrance and exit. ✅ Simplify the management of passes through mobile applications. ✅ Improve security by integrating with video surveillance. Optimize parking spaces through analytics and navigation.
Thanks to these technologies, facilities receive an innovative solution that makes life more convenient for users and more efficient for business owners.
📌 Learn more at www.indoorsnavi.pro and connect advanced access control technologies today!
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Managing large facilities such as office buildings, warehouses, production facilities or shopping malls involves a number of difficulties. One of the key tasks is to control the movement of employees and material assets. The lack of effective monitoring can lead to work disruptions, discipline violations, and in some cases, damage or theft of property.
The company Indoors Navigation offers a modern solution that minimizes these risks and improves the efficiency of facility management.
Problems faced by building administrators:
1. Lack of control over staff movement. Employees may be in the wrong places or spend their working hours inefficiently. A violation of discipline can lead to a decrease in productivity.
2. Risks associated with tangible assets: The lack of tracking of the movement of equipment or goods increases the likelihood of damage or theft. Difficulties in finding assets inside the building.
3. Inefficient use of resources: The inability to optimize work processes due to the lack of data on the movements of employees and equipment.
A solution from Indoors Navigation
The Indoors Navigation platform is a universal building management tool that allows you to solve these problems.
How does it work?
For employees: A special mobile application is installed, or badges or bracelets with BLE (Bluetooth Low Energy) technology are issued. Каждый сотрудник становится «видимым» в системе, что позволяет отслеживать его местоположение в режиме реального времени.
For tangible assets: Electronic BLE tags are attached to equipment, goods, or other valuables. The administrator can track their movement inside the building and on the territory.
For the administrator: Information about the location of employees and assets is displayed in real time. The ability to control the time employees stay in certain areas. Receiving notifications about unauthorized movements or violations.
The integration of geomarketing with the Indoors Navigation platform allows businesses not only to receive data, but also to optimize processes based on it.
Advantages of the Indoors Navigation Platform:
Контроль дисциплины — администратор может отслеживать, где находятся сотрудники и как они используют рабочее время, а это помогает предотвратить нарушения и повысить производительность.
Защита активов — система позволяет минимизировать риски хищения или порчи имущества благодаря постоянному мониторингу перемещения материальных ценностей.
Оптимизация процессов — данные о перемещениях сотрудников и активов помогают выявить узкие места в рабочих процессах и повысить общую эффективность.
Универсальность — платформа подходит для различных типов зданий: офисов, складов, производственных помещений, торговых центров и других объектов.
The Indoors Navigation platform is not only a tool for tracking movements. It is a comprehensive building management solution that allows:
Monitor operational systems and services.
Optimize production processes.
To increase the safety and transparency of work at the facility.
The Indoors Navigation platform is a reliable assistant for building administrators, which allows them to take control of the movement of personnel and assets, increase discipline and optimize work processes.
Positioning and spatial interaction technologies are becoming more important to consumers and developers every year. One of the most discussed developments in this area has been the introduction of the second-generation ultra-broadband chip in the new iPhone 16 and Apple Watch Series 9. These devices open up new horizons for the use of UWB technology, offering improved features and capabilities.
In this article, we will look at why the second-generation UWB chip is of such interest, what prospects it opens up for users and developers, and how it can change the approach to positioning and interacting with devices.
Spatial interaction: a new era of possibilities
Многие пользователи iPhone даже не подозревают, что их устройства уже давно оснащены невероятной функцией, способной определять расстояние и ориентацию до других устройств. Эта «суперспособность» появилась еще в iPhone 11 благодаря первому поколению чипа UWB (U1).
How does it work?
The UWB chip uses radio signals in a wide frequency range (5-9 GHz), which practically merge with background noise. When the device interacts with other compatible devices, the chip measures the time it takes for the signal to reach the object and return back. This allows you to accurately determine the distance between devices – literally at the centimeter level.
Usage examples:
AirDrop: Selects the device closest to it.
Search for things with AirTag: pinpoint the location of lost keys or wallet.
HomePod: Automatically switches the sound when entering a room.
UWB technology has already made the interaction between Apple devices more intuitive and convenient. However, with the advent of the second-generation chip, even more opportunities await us.
Energy efficiency and productivity: advantages of the new generation
The second-generation UWB chip was created based on a 7nm process technology (instead of the 16nm in the previous version). This means that it has become more compact, consumes less energy and provides higher performance.
Why is reducing energy consumption so important?
Durability of devices: Devices with UWB, such as AirTag, will be able to work for up to 2-3 years on a single battery, which significantly increases their service life.
Support for continuous interaction: Due to the low power consumption, UWB devices can be constantly active, providing smoother interaction without the need for frequent charging.
New usage scenarios: The reduced power consumption makes the technology more versatile and suitable for devices with limited resources, such as compact sensors or wearable gadgets.
Range expansion
Apple заявила о 3-кратном увеличении диапазона действия UWB-чипа второго поколения. Это означает, что устройства могут взаимодействовать на больших расстояниях, предоставляя пользователям новые возможности. Например, функция точного поиска в приложении «Локатор» теперь может использоваться для обнаружения друзей или устройств в более широком радиусе.
Indoor positioning: security and privacy
One of the promising applications of the new UWB chip is positioning technology in enclosed spaces. Traditional systems such as GPS do not work in tunnels, buildings, or underground parking lots. This is where ultra-broadband using TDoA Downlink technology (signal arrival time difference) comes to the rescue.
How does it work?
UWB beacons transmit signals to the user's phone. The device receives them and calculates its location based on the difference in the arrival time of the signal from different beacons. At the same time, no data is transmitted from the phone, which ensures a high level of privacy.
Usage examples:
Tunnels and underground parking: determining the location of a car in the absence of GPS.
Торговые центры — навигация по этажам и поиск нужного магазина.
Аэропорты — помощь пассажирам в поиске выхода на посадку или багажа.
Музеи — создание интерактивных маршрутов для посетителей.
This approach ensures accurate positioning with minimal risk of data leakage, making it attractive to privacy-conscious users.
Spatial computing and new devices
UWB technology may become a key element of future Apple devices, including Vision Pro. These smart glasses use computer vision to navigate in space, but integrating a UWB chip could significantly reduce power consumption, which is especially important for wearable devices.
The prospects:
Compact devices: Energy saving allows you to create lighter and more convenient smart glasses.
Ecosystem Integration: UWB can interact with other devices, creating a more connected user experience.
New UWB Usage Scenarios
1. Access control and contactless authentication
Using UWB, you can completely dispense with keys and access cards. For example:
Entering the hotel room without a key: the door recognizes the device and opens automatically.
Workplace access: Devices with UWB identify an employee and provide access to computers or equipment.
2. Determining the movement and orientation of objects
UWB allows devices to analyze reflected signals to determine the movement and shape of objects. This could find applications in robotics, security, and even sports analytics.
3. Device synchronization
Accurate distance and orientation data allows devices to interact with each other on a new level. For example, speakers and headphones can automatically switch between each other depending on the distance to the user.
Finally
The ultra-broadband UWB technology embedded in Apple's second-generation chip opens a new chapter in spatial interaction. Higher performance, energy efficiency, and enhanced positioning capabilities make this technology key to the future of smart devices.
From precise indoor positioning to contactless authentication, UWB is already changing our understanding of how modern technology should work. And with further development, we will no doubt see even more amazing possibilities of this technology.
Indoors Navigation continues to follow the development of UWB technologies in order to use them in its products and provide customers with the most innovative navigation and positioning solutions.
Technology application UWB For navigation, you can explore the Indoors Navigation website.
A visit to the theater is always a celebration of art and culture. However, in large and modern theaters, New Year's holidays are a time of joy, waiting for miracles and, of course, buying gifts. However, for many, shopping during the pre-holiday period becomes a real challenge. A lot of people, long queues, the difficulty of finding the right shops and even your own car in a crowded parking lot – all this can spoil the mood.
Modern navigation systems in shopping malls are a solution that makes holiday shopping comfortable, fast and enjoyable for both visitors and employees. In this article, we will tell you what opportunities modern navigation technologies offer, why they are necessary, and how they help the administration and customers during the peak Christmas shopping season.
Why is shopping mall navigation especially relevant before the New Year?
New Year's Eve is the time when shopping malls are at their maximum capacity. Visitors rush to finish all their chores, buy gifts for family and friends, and prepare for the holiday. Such activity creates certain difficulties:
Crowded shopping malls. The flow of people is increasing significantly, and navigating complex spaces is becoming difficult even for regular customers.
Search for the right stores. In the New Year's rush, visitors want to quickly find a specific store or product. There is simply no time to wander through the floors in search of the right boutique.
Parking congestion. During the period of increased influx of visitors, the parking lots of shopping malls are crowded, and finding a car on the way back turns into a separate quest.
Queues and loss of time. Without well-thought-out navigation, people spend more time searching, which causes stress and makes shopping tedious.
Modern navigation systems eliminate these problems, providing comfort and convenience at every stage – from entering the shopping center to returning to the car in the parking lot.
Modern navigation solutions: types and advantages
Modern technologies offer many solutions that make moving around shopping malls intuitive and convenient.
1. Interactive maps
Interactive mall maps are one of the most popular tools. They are available through mobile apps or information boards located at key points of the shopping center.
How do they work?
The user enters the name of the store, product or service category.
The map displays the user's current position and the route to the destination.
The route is updated in real time, taking into account possible obstacles or crowded areas.
Advantages.
Save time on searches.
Intuitive interface, understandable to any user.
The ability to find the nearest points of interest: toilets, cafes, recreation areas.
2. Navigation through product and service categories
Modern systems allow you to search not only for stores, but also for specific product categories. For example, a visitor may enter a query «Подарки для детей» or «Ювелирные украшения», and the system will suggest stores where such products are presented.
Advantages!
Quick access to the necessary information without having to search for a specific store.
Convenience for those who are not familiar with the range of shopping centers.
3. Parking navigation
Shopping mall parking lots are often crowded during the New Year period. Modern systems help to solve this problem on two levels:
Search for available seats. At the entrance to the parking lot, the system shows the available zones, taking into account the workload, and also guides the driver to the nearest available place.
Search for a car. The system records the location of the car when parking, and then helps the visitor to quickly find the car through a mobile application or an infomat.
4. Voice prompts
For those who prefer voice commands, navigation systems can offer a voice interface. The user asks a question, for example: «Где находится магазин игрушек?» or «Как добраться до зоны фудкорта?», and the system instantly provides audio stories.
5. Push notifications and promotions
Navigation apps can notify visitors about discounts, promotions, and special offers in stores. This not only makes shopping profitable, but also helps outlets attract more customers.
How does navigation help visitors?
Modern navigation systems solve many problems faced by visitors to shopping malls.:
Saving time. Navigation allows you to quickly find the right store or service, avoiding wandering through the floors.
Convenience of movement. Interactive maps and voice prompts make movement simple and intuitive, even if the visitor is in the mall for the first time.
Stress reduction. The ability to quickly find the right product, cafe or car in the parking lot makes shopping more comfortable.
Accessibility for everyone. Navigation systems take into account the needs of people with disabilities by offering routes with elevators and ramps.
How does navigation help visitors?
Modern navigation systems solve many problems faced by visitors to shopping malls.:
Saving time. Navigation allows you to quickly find the right store or service, avoiding wandering through the floors.
Convenience of movement. Interactive maps and voice prompts make movement simple and intuitive, even if the visitor is in the mall for the first time.
Stress reduction. The ability to quickly find the right product, cafe or car in the parking lot makes shopping more comfortable.
Accessibility for everyone. Navigation systems take into account the needs of people with disabilities by offering routes with elevators and ramps.
How does navigation help the mall administration?
For mall managers, modern navigation systems are a tool that improves performance and enhances customer service.
Managing the flow of people. Navigation helps to distribute visitors evenly, avoiding crowds in one area.
Increased satisfaction. Simple and intuitive navigation improves the customer experience, increasing their loyalty.
Reducing the burden on staff. The systems automate many processes, allowing you to reduce the number of questions to employees.
Data collection and analytics. Navigation systems collect data on the movements of visitors, which helps to analyze the popularity of zones and optimize the location of stores and services.
Conclusion
Modern navigation systems are an integral part of comfortable and successful shopping, especially during the New Year period, when shopping malls are crowded. They make the gift-buying process convenient for visitors, simplify the work of employees, and help the administration improve service and management.
With Indoors Navigation, your mall will become a place you want to return to again and again, even on the busiest days of the year.
Modern business is built on data. Companies that understand their customers and their needs are always one step ahead of the competition. In large shopping malls, sports stadiums, office complexes, and transportation hubs, understanding how and where people are moving becomes a key success factor.
Geomarketing is a technology that combines data on visitors' movements inside buildings with analytics tools. The goal? Create an accurate and detailed picture of customer behavior.
Indoors Navigation offers geomarketing solutions that help businesses answer their most important questions.:
Where is the largest concentration of visitors in the building?
What routes do customers choose?
How long do they stay in certain areas?
Which areas of the building are less in demand and require improvement?
How it works: Geolocation and digital twin technologies
Our solutions are based on modern technologies of digital building doubles and positioning systems. The platform is based on several key components:
The digital twin of the building. This is an exact virtual copy of the space where the layout of premises, shops, crosswalks, as well as other infrastructure elements are displayed.
Sensors and Wi-Fi tracking. Movement data is collected through sensors, mobile apps, and Wi-Fi access points. We record the movement of visitors and build anonymized routes.
An analytical platform. The data is processed and transformed into user-friendly reports and visualizations. For example, heat maps, attendance schedules, and reports on customer location.
The integration of geomarketing with the Indoors Navigation platform allows businesses not only to receive data, but also to optimize processes based on it.
Main features and advantages
Тепловые карты перемещений
With the help of heat maps, you can see where visitors spend the most time, and which areas of the building are practically unused. It is an ideal tool for:
Optimization of the location of shops and kiosks.
Planning of advertising campaigns and navigation signs.
Improving the logistics of flows inside the building.
Route analytics
What routes do visitors choose? How do they get to their destination? Route analysis helps you understand customer behavior and improve navigation. For example:
If most visitors avoid a certain corridor, it is worth improving its lighting or signage.
Routes to popular stores can be used to place advertising stands.
User segmentation
With the help of analytics, you can divide the audience into segments by gender, age, time of visits, and other parameters. This allows you to:
Create personalized advertising offers.
Analyze the target audience in terms of specific locations.
Evaluation of the effectiveness of advertising and promotions
Have you launched a new advertising campaign or held an event? Geomarketing allows you to accurately measure performance:
How has the flow of visitors changed?
Has the time spent in the desired area increased?
How many people saw the ad and clicked through to the target store?
Zone planning and optimization
Geoanalytics helps to design the building space correctly:
Increase the traffic capacity of poorly loaded areas.
Optimize the rental of premises.
Expand popular areas with high concentrations of people.
Who is this solution for?
Our solutions are suitable for a wide range of industries and facilities.:
Shopping malls and retail. Increasing the flow of customers, optimizing rentals, and accurate advertising targeting.
Transport hubs. Improving passenger traffic, navigation planning, and managing advertising surfaces.
Sports arenas and stadiums. Analyzing fan routes, optimizing points of sale and food courts.
Office spaces and business centers. Management of internal processes and analysis of employee movements.
Museums and cultural sites. Planning the routes of visitors and improving the attendance of exhibitions.
Cases: how does Indoors Navigation already help businesses
Case number 1: Shopping Mall After the introduction of Indoors Navigation geoanalytics, one of the major shopping malls optimized its advertising campaigns and increased revenue by 15%. Heat maps showed where to place ads and improve navigation.
Case number 2: Railway station Several "bottlenecks" were identified at the station, which prevented passengers from quickly finding the right platforms. Thanks to analytics and improved navigation, route travel time has been reduced by 20%.
Case number 3: Museum The analysis showed that some halls of the museum remained almost unnoticed. Thanks to the updated signage and navigation, the attendance of less popular expositions increased by 2 times.
Geomarketing is not just about analytics. It is a tool for understanding the customer, improving the quality of service and increasing profits. Find out how Indoor Navigation can help your business today!
Learn more about how the Indoors Navigation Platform can transform your facility and offer your visitors a new level of comfort and safety. Contact us for a consultation and demonstration of the platform's capabilities.
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