Month: December 2024

Modern business is built on data. Companies that understand their customers and their needs are always one step ahead of the competition. In large shopping malls, sports stadiums, office complexes, and transportation hubs, understanding how and where people are moving becomes a key success factor.

Geomarketing is a technology that combines data on visitors' movements inside buildings with analytics tools. The goal? Create an accurate and detailed picture of customer behavior.

Indoors Navigation offers geomarketing solutions that help businesses answer their most important questions.:

• Where is the largest concentration of visitors in the building?
• What routes do customers choose?
• How long do they stay in certain areas?
• Which areas of the building are less in demand and require improvement?

How it works: Geolocation and digital twin technologies

Our solutions are based on modern technologies of digital building doubles and positioning systems. The platform is based on several key components:

1. The digital twin of the building. This is an exact virtual copy of the space where the layout of premises, shops, crosswalks, as well as other infrastructure elements are displayed.
2. Sensors and Wi-Fi tracking. Movement data is collected through sensors, mobile apps, and Wi-Fi access points. We record the movement of visitors and build anonymized routes.
3. An analytical platform. The data is processed and transformed into user-friendly reports and visualizations. For example, heat maps, attendance schedules, and reports on customer location.

The integration of geomarketing with the Indoors Navigation platform allows businesses not only to receive data, but also to optimize processes based on it.

Main features and advantages

1. Тепловые карты перемещений

With the help of heat maps, you can see where visitors spend the most time, and which areas of the building are practically unused. It is an ideal tool for:

• Optimization of the location of shops and kiosks.
• Planning of advertising campaigns and navigation signs.
• Improving the logistics of flows inside the building.

2. Route analytics

What routes do visitors choose? How do they get to their destination? Route analysis helps you understand customer behavior and improve navigation. For example:

• If most visitors avoid a certain corridor, it is worth improving its lighting or signage.
• Routes to popular stores can be used to place advertising stands.

3. User segmentation

With the help of analytics, you can divide the audience into segments by gender, age, time of visits, and other parameters. This allows you to:

• Create personalized advertising offers.
• Analyze the target audience in terms of specific locations.

4. Evaluation of the effectiveness of advertising and promotions

Have you launched a new advertising campaign or held an event? Geomarketing allows you to accurately measure performance:

• How has the flow of visitors changed?
• Has the time spent in the desired area increased?
• How many people saw the ad and clicked through to the target store?

5. Zone planning and optimization

Geoanalytics helps to design the building space correctly:

• Increase the traffic capacity of poorly loaded areas.
• Optimize the rental of premises.
• Expand popular areas with high concentrations of people.

Who is this solution for?

Our solutions are suitable for a wide range of industries and facilities.:

1. Shopping malls and retail. Increasing the flow of customers, optimizing rentals, and accurate advertising targeting.
2. Transport hubs. Improving passenger traffic, navigation planning, and managing advertising surfaces.
3. Sports arenas and stadiums. Analyzing fan routes, optimizing points of sale and food courts.
4. Office spaces and business centers. Management of internal processes and analysis of employee movements.
5. Museums and cultural sites. Planning the routes of visitors and improving the attendance of exhibitions.

Cases: how does Indoors Navigation already help businesses

Case number 1: Shopping Mall
After the introduction of Indoors Navigation geoanalytics, one of the major shopping malls optimized its advertising campaigns and increased revenue by 15%. Heat maps showed where to place ads and improve navigation.

Case number 2: Railway station
Several "bottlenecks" were identified at the station, which prevented passengers from quickly finding the right platforms. Thanks to analytics and improved navigation, route travel time has been reduced by 20%.

Case number 3: Museum
The analysis showed that some halls of the museum remained almost unnoticed. Thanks to the updated signage and navigation, the attendance of less popular expositions increased by 2 times.

Geomarketing is not just about analytics. It is a tool for understanding the customer, improving the quality of service and increasing profits. Find out how Indoor Navigation can help your business today!

Learn more about how the Indoors Navigation Platform can transform your facility and offer your visitors a new level of comfort and safety. Contact us for a consultation and demonstration of the platform's capabilities.

https://indoorsnavi.pro/

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A visit to the theater is always a celebration of art and culture. However, in large and modern theaters, visitors often face problems that can make it difficult to fully enjoy the event: finding the right room, confusing routes, long queues at the cloakroom or buffet. Modern navigation technologies are able to solve these problems, making visiting the theater comfortable and unforgettable, and making the work of employees more efficient.

In this article, we will look at why modern navigation systems are necessary for theaters, how they help visitors and staff, and what their role is in improving operational processes.

Why do modern theaters need navigation systems?

Modern theater buildings are often complex architectural structures with multiple floors, zones, and specialized rooms. This can cause difficulties for both visitors and employees.

1. Complicated routes. Visitors may have difficulty finding the right room, cloakroom, toilet, or buffet. This is especially true for large theaters with multiple stages or international theaters where orientation is complicated by the language barrier.
2. Reduction of adaptation time. Often, the audience arrives at the theater a few minutes before the start of the performance, which makes the search for a place even more stressful. Modern navigation helps you quickly and accurately get to the right point.
3. Problems for low-mobility groups of the population. Theaters are required to take into account the needs of people with disabilities. Traditional signs and routes often do not provide comfortable movement for such groups.
4. Reducing the burden on staff. In the absence of a navigation system, visitors are forced to turn to staff for help. This distracts staff from other tasks and creates additional queues.

How do modern navigation systems help visitors?

1. Intuitive theater map

Electronic navigation provides visitors with the opportunity to explore the map of the building in real time, including all halls, buffets, wardrobes, toilets, recreation areas and additional services. The visitor can independently choose a route that will be displayed on his device or information kiosk.

2. Setting routes to places

The system allows you to quickly find your way to your seat in the auditorium. The visitor enters the number of the ticket or row, and the system plots a convenient route. This is especially convenient for people who visit the theater for the first time and are not familiar with its structure.

3. Multilingual interface

For foreign guests, the systems offer an interface in several languages, which facilitates their orientation and makes the visit pleasant.

4. Solutions for people with limited mobility

Navigation is integrated with information about accessible routes for people with disabilities, including ramps, elevators and special places. This significantly improves the accessibility of the theater and shows concern for inclusivity.

5. Timely information

The system can notify visitors about the start time of the performance, the upcoming breaks, and the workload of buffets or cloakrooms. This helps viewers to plan their time rationally.

Benefits for employees and administration

Modern navigation systems facilitate the work of theater staff and help the administration improve operational processes.

1. Reducing the burden on staff The system removes some of the burden from the wardrobe staff, supervisors and administrators. Visitors can independently find the necessary information and route, which reduces the number of questions to the staff.

2. Managing the flow of visitors With the help of the system's analytics, the administration can monitor the audience flows in different areas of the theater. This allows you to predict in advance the workload of certain sites and redistribute staff.

3. Feedback from visitors The system may include the ability to leave feedback about a visit. This helps to identify problem areas and work on their elimination.

4. Analytics and statistics The navigation system collects data on the movements of visitors and their time spent in different zones. This helps the administration to optimize the location of services and improve the customer experience.

5. Saving resources Automation of navigation reduces the cost of paper signs and additional information stands.

Usefulness for users

Modern navigation makes visiting the theater comfortable for all categories of users.:

• For frequent visitors. The system saves time and allows you to focus on the main goal — to enjoy art.
  
• For beginners. People visiting the theater for the first time receive detailed instructions and routes, which relieves stress and makes their visit enjoyable.
  
• For foreign guests. The interface in several languages helps to avoid the language barrier.
  
• For people with disabilities. Well-thought-out routes make the theater accessible to everyone.

Usage examples

1. A theater with several halls. If the theater is hosting performances on different stages at the same time, navigation helps each viewer quickly find the right place.
2. Events with a large number of visitors. On premiere or tour days, the system helps manage large flows of people, minimizing queues and delays.
3. Interactive features. Navigation can be complemented by the ability to book buffets or cloakrooms through the app, which saves viewers time.

Conclusion

Modern navigation in theaters is not just a convenience, but an important element that improves the quality of service and work efficiency. It makes visiting the theater comfortable for the audience and helps the staff to focus on their tasks.

The introduction of such technologies demonstrates concern for visitors and strengthens the theater's reputation as an innovative and client-oriented cultural institution. With Indoors Navigation, your theater will become a place where the audience will come back again and again!