{"id":7665,"date":"2022-06-07T07:16:03","date_gmt":"2022-06-07T07:16:03","guid":{"rendered":"https:\/\/indoorsnavi.pro\/?p=7665"},"modified":"2022-11-29T09:40:46","modified_gmt":"2022-11-29T09:40:46","slug":"roznichnyye-magaziny-i-riteylery-perekhodyat-na-mobilnyye-ustroystva","status":"publish","type":"post","link":"https:\/\/indoorsnavi.pro\/en\/roznichnyye-magaziny-i-riteylery-perekhodyat-na-mobilnyye-ustroystva\/","title":{"rendered":"Retail stores and retailers are switching to mobile devices"},"content":{"rendered":"<p>Retail stores, in order to become more mobile and seamlessly direct their audience to the right place, began using iBeacon beacons. 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\u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u0432\u0441\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0432 \u043e\u0434\u043d\u043e\u0439 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435.<\/p>\n<h2>\u041d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u044f \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435<\/h2>\n<p>\u041d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u044f \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435 \u2014 \u044d\u0442\u043e \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u043e\u0431\u0441\u043b\u0443\u0436\u0438\u0432\u0430\u043d\u0438\u044f. \u0412 \u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442\u0438, \u0432 \u043a\u0440\u0443\u043f\u043d\u044b\u0445 \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u044b\u0445 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445 \u0431\u044b\u0432\u0430\u0435\u0442 \u0441\u043b\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0442\u0440\u0435\u0431\u0443\u0435\u043c\u044b\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442. \u041c\u043e\u0434\u0443\u043b\u044c \u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u0438 \u0432 \u043f\u043e\u043c\u0435\u0449\u0435\u043d\u0438\u044f\u0445 \u0418\u043d\u0434\u043e\u0440\u0441 \u041d\u0430\u0432\u0438\u0433\u0435\u0439\u0448\u043d \u0443\u043f\u0440\u043e\u0449\u0430\u0435\u0442 \u0438 \u0443\u0441\u043a\u043e\u0440\u044f\u0435\u0442 \u043f\u043e\u0438\u0441\u043a \u043d\u0443\u0436\u043d\u043e\u0433\u043e \u0442\u043e\u0432\u0430\u0440\u0430. \u041f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u0438\u0441\u043a\u0430\u0442\u044c \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0438\u043b\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u044e \u0432 \u0441\u0432\u043e\u0435\u043c \u0442\u0435\u043b\u0435\u0444\u043e\u043d\u0435, \u0430 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043d\u0430 \u0431\u0430\u0437\u0435 Indoors Navigation \u0434\u043e\u0432\u0435\u0434\u0435\u0442 \u0438\u0445 \u043a \u0442\u043e\u0447\u043d\u043e\u043c\u0443 \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044e. \u041d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u044f \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435 \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442 \u0438\u043d\u0438\u0446\u0438\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0443 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u0433\u0434\u0430 \u0438\u0445 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u043e \u043d\u0430 \u044d\u043a\u0440\u0430\u043d\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430 \u0432\u043e \u0432\u0440\u0435\u043c\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430 \u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f. \u0422\u0430\u043a \u0436\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u043d\u0430 \u0431\u0430\u0437\u0435 \u0418\u043d\u0434\u043e\u0440\u0441 \u041d\u0430\u0432\u0438\u0433\u0435\u0439\u0448\u043d \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u044b\u043c \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u043c \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043c\u0430\u0440\u0448\u0440\u0443\u0442 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f \u043f\u043e \u0440\u044f\u0434\u0430\u043c \u0438 \u0437\u043e\u043d\u0430\u043c \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430, \u0447\u0442\u043e\u0431\u044b \u0437\u0430\u0442\u0435\u043c \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u043a\u0443\u043f\u043e\u043d\u044b \u043d\u0430 \u0441\u043a\u0438\u0434\u043a\u0443 \u0438\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0434\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0439 \u0442\u043e\u0432\u0430\u0440\u043d\u043e\u0439 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044c \u043f\u0440\u0438\u0431\u043b\u0438\u0436\u0430\u0435\u0442\u0441\u044f \u043a \u044d\u0442\u043e\u043c\u0443 \u043e\u0442\u0434\u0435\u043b\u0443.<\/p>\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/iphone.png\" alt=\"\u0420\u043e\u0437\u043d\u0438\u0447\u043d\u044b\u0435\" class=\"wp-image-7666\" width=\"308\" height=\"582\" srcset=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/iphone.png 483w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/iphone-159x300.png 159w\" sizes=\"auto, (max-width: 308px) 100vw, 308px\" \/><\/figure><\/div>\n\n\n<h2>\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 Indoor Navigation<\/h2>\n<p>\u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 Indoors Navigation Platform \u2014 \u0435\u0449\u0435 \u043e\u0434\u0438\u043d \u0432\u0430\u0436\u043d\u044b\u0439 \u043c\u043e\u0434\u0443\u043b\u044c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0434\u0430\u0435\u0442 \u043e\u0433\u0440\u043e\u043c\u043d\u044b\u0435 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u043c, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e. \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u0430\u043c \u0431\u0435\u0441\u043a\u043e\u043d\u0435\u0447\u043d\u044b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f \u0441\u0431\u043e\u0440\u0430 \u043e\u0433\u0440\u043e\u043c\u043d\u044b\u0445 \u043e\u0431\u044a\u0435\u043c\u043e\u0432 \u0434\u0430\u043d\u043d\u044b\u0445. \u0414\u0430\u043d\u043d\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u043e\u0442\u043d\u043e\u0441\u0438\u0442\u044c\u0441\u044f \u043a \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043f\u0440\u0435\u0431\u044b\u0432\u0430\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0432 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0439 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0437\u0430\u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438. \u0421\u0430\u043c\u044b\u0435 \u0437\u0430\u0433\u0440\u0443\u0436\u0435\u043d\u043d\u044b\u0435 \u0447\u0430\u0441\u044b \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0432\u0441\u0435\u0433\u043e \u0434\u043d\u044f \u0438\u043b\u0438 \u043d\u0435\u0434\u0435\u043b\u0438, \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043b\u044e\u0434\u0435\u0439, \u043f\u0440\u043e\u0445\u043e\u0434\u044f\u0449\u0438\u0445 \u043c\u0438\u043c\u043e \u043e\u0442\u0434\u0435\u043b\u0430 \u043a\u0430\u0436\u0434\u044b\u0439 \u0434\u0435\u043d\u044c \u0438 \u043f\u0440\u043e\u0447\u0435\u0435, \u0432\u0441\u0435 \u044d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043c\u043e\u0436\u043d\u043e \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b Indoors Navigation. \u0418\u043d\u0434\u043e\u0440\u0441 \u041d\u0430\u0432\u0438\u0433\u0435\u0439\u0448\u043d \u0442\u0430\u043a \u0436\u0435 \u0434\u0430\u0435\u0442 \u0432\u0430\u043c \u0432\u0430\u0436\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u0434\u043b\u044f \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u043e \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u043c\u044b\u0445 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0438\u0445 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0439 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430. \u0420\u043e\u0437\u043d\u0438\u0447\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u044b \u0441\u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u044f\u043c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u0435\u0440\u0435\u043c\u0435\u0449\u0430\u0442\u044c\u0441\u044f \u043f\u043e \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u043c \u0438 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u0442\u043e\u0432\u0430\u0440\u044b, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0441\u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043e\u0442\u0432\u0435\u0442, \u0445\u043e\u0442\u044f\u0442 \u043b\u0438 \u043e\u043d\u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0442\u043e\u0433\u043e, \u0433\u0434\u0435 \u043e\u043d\u0438 \u043d\u0430\u0445\u043e\u0434\u044f\u0442\u0441\u044f \u0432 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435 \u0418\u043d\u0434\u043e\u0440\u0441 \u041d\u0430\u0432\u0438\u0433\u0435\u0439\u0448\u043d.<\/p>\n<p dir=\"auto\">\n<\/p><p dir=\"auto\">\n<\/p><div class=\"content-inner\" dir=\"auto\">\n<p dir=\"auto\">\n<\/p><p class=\"text-content with-meta with-outgoing-icon\" dir=\"auto\">\u0414\u043b\u044f \u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u043b\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e Beacon \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442\u0435 \u043f\u043e \u0441\u0441\u044b\u043b\u043a\u0435: <a class=\"text-entity-link\" dir=\"auto\" title=\"https:\/\/indoorsnavi.pro\/ibeacon\/\" href=\"https:\/\/indoorsnavi.pro\/en\/ibeacon\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/indoorsnavi.pro\/ibeacon\/<\/a><\/p>\n<div class=\"MessageOutgoingStatus\">\n<div class=\"Transition reveal\">\n<div class=\"Transition__slide--active\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"svg-appendix\">&nbsp;<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0420\u043e\u0437\u043d\u0438\u0447\u043d\u044b\u0435 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b, \u0447\u0442\u043e\u0431\u044b \u0441\u0442\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u043c\u0438 \u0438 \u0431\u0435\u0441\u043f\u0440\u0435\u043f\u044f\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0441\u0432\u043e\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0432 \u043d\u0443\u0436\u043d\u043e\u0435 \u043c\u0435\u0441\u0442\u043e, \u0441\u0442\u0430\u043b\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043c\u0430\u044f\u043a\u043e\u0432 iBeacon. \u0412 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u0438 \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438 \u0442\u0438\u043f\u0438\u0447\u043d\u044b\u043c\u0438 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u0430\u043c\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0434\u0430\u0442\u0447\u0438\u043a\u043e\u0432 \u0430\u0439\u0431\u0438\u043a\u043e\u043d \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f 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