{"id":1305,"date":"2018-11-13T12:08:52","date_gmt":"2018-11-13T12:08:52","guid":{"rendered":"https:\/\/indoorsnavi.pro\/?p=1305"},"modified":"2022-11-29T11:19:19","modified_gmt":"2022-11-29T11:19:19","slug":"kak-tehnologija-beacon-menjaet-sferu-ecommerce","status":"publish","type":"post","link":"https:\/\/indoorsnavi.pro\/en\/kak-tehnologija-beacon-menjaet-sferu-ecommerce\/","title":{"rendered":"\u041a\u0430\u043a \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f Beacon \u043c\u0435\u043d\u044f\u0435\u0442 \u0441\u0444\u0435\u0440\u0443 eCommerce?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c Statista (\u043e\u043d\u043b\u0430\u0439\u043d \u043f\u043e\u0440\u0442\u0430\u043b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 \u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438) \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432 \u0441\u0444\u0435\u0440\u0435 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 2,3 \u0442\u0440\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410, \u043a\u0430\u043a \u043e\u0436\u0438\u0434\u0430\u0435\u0442\u0441\u044f, \u0432\u044b\u0440\u0430\u0441\u0442\u0443\u0442 \u0434\u043e 4,88 \u0442\u0440\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u043a 2021 \u0433\u043e\u0434\u0443. \u0421 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0435\u0439 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043e\u0447\u0435\u043d\u044c \u0432\u044b\u0441\u043e\u043a\u0438\u043c\u0438 \u0442\u0435\u043c\u043f\u0430\u043c\u0438, \u044d\u0442\u043e \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0440\u043e\u0441\u0442 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043d\u043e \u0438 \u0440\u043e\u0441\u0442 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432. \u0427\u0442\u043e\u0431\u044b \u043e\u0441\u0442\u0430\u0432\u0430\u0442\u044c\u0441\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u044b\u043c, \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0438\u0441\u043a\u0430\u0442\u044c \u043d\u043e\u0432\u044b\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f. \u0412\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 Beacon \u0432 \u0432\u0430\u0448\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e, \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043e\u0434\u043d\u0438\u043c \u0438\u0437 \u043b\u0443\u0447\u0448\u0438\u0445 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 \u0432\u044b\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0438 \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c.<\/span><\/p>\n<h3><b>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 bluetooth \u043c\u0430\u044f\u0447\u043e\u043a?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">bluetooth \u043c\u0430\u044f\u0447\u043e\u043a \u2013 \u044d\u0442\u043e \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u043f\u0435\u0440\u0435\u0434\u0430\u0442\u0447\u0438\u043a, \u043e\u0441\u043d\u0430\u0449\u0435\u043d\u043d\u044b\u0439 \u0431\u0435\u0441\u043f\u0440\u043e\u0432\u043e\u0434\u043d\u043e\u0439 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0435\u0439 Bluetooth \u0441 \u043d\u0438\u0437\u043a\u0438\u043c \u044d\u043d\u0435\u0440\u0433\u043e\u043f\u043e\u0442\u0440\u0435\u0431\u043b\u0435\u043d\u0438\u0435\u043c ( Bluetooth low energy \u0438\u043b\u0438 BLE), \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u044b\u0445 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0439 \u043d\u0430 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u0440\u0430\u0441\u0441\u0442\u043e\u044f\u043d\u0438\u044f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u042d\u0442\u0438 Bluetooth \u043c\u0430\u044f\u0447\u043a\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u043a\u0430\u043a \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0438\u0435 \u043c\u0430\u044f\u043a\u0438. \u0422\u043e\u043b\u044c\u043a\u043e \u0432\u043c\u0435\u0441\u0442\u043e \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0438 \u0441\u0432\u0435\u0442\u0430 \u043e\u043d\u0438 \u043f\u0435\u0440\u0435\u0434\u0430\u044e\u0442 \u0441\u0438\u0433\u043d\u0430\u043b\u044b BLE. \u0421\u043c\u0430\u0440\u0442\u0444\u043e\u043d \u0441 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u043e\u0439 Bluetooth, \u043d\u0430\u0445\u043e\u0434\u044f\u0449\u0438\u0439\u0441\u044f \u0432 \u0437\u043e\u043d\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043c\u0430\u044f\u0447\u043a\u0430, \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0435\u0442 \u0441\u0438\u0433\u043d\u0430\u043b\u044b \u0438 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u0442 push \u0443\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u0438\u044f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0421 \u0431\u044b\u0441\u0442\u0440\u044b\u043c \u0440\u043e\u0441\u0442\u043e\u043c \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438, \u043e\u0431\u044b\u0447\u043d\u044b\u0435 \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0432\u0446\u044b \u0441 \u0438\u0445 \u043e\u0431\u044b\u0447\u043d\u044b\u043c\u0438 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u043c\u0438, \u0442\u0430\u043a\u0436\u0435 \u043d\u0430\u0447\u0430\u043b\u0438 \u0432\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u0442\u044c \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0430 \u0432 \u044d\u0442\u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u043a\u0430\u043d\u0430\u043b. \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 &nbsp;\u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438 \u043c\u043e\u0436\u043d\u043e \u0440\u0430\u0437\u0434\u0435\u043b\u0438\u0442\u044c \u043d\u0430 2 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438: <\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u043c\u0435\u044e\u0442 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0435 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 Amazon.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0443 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0435\u0441\u0442\u044c \u0441\u0432\u043e\u0438 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b \u0438 \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0432 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0443\u044e \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u044e, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 Walmart.<\/span><\/li>\n<\/ol>\n<p><b>\u041f\u0440\u0438\u043c\u0435\u0440\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f Bluetooth \u043c\u0430\u044f\u0447\u043a\u043e\u0432 \u0432 eCommerce<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>\u041e\u0442\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u0438\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0439:<\/b><span style=\"font-weight: 400;\"> \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043c\u0430\u044f\u0447\u043a\u0438 \u0432 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043c\u0435\u0441\u0442\u0430\u0445, \u0441 \u0431\u043e\u043b\u044c\u0448\u0438\u043c \u0441\u043a\u043e\u043f\u043b\u0435\u043d\u0438\u0435\u043c \u043b\u044e\u0434\u0435\u0439, \u0447\u0442\u043e\u0431\u044b \u0438\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043e \u0432\u0430\u0448\u0438\u0445 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445, \u043c\u043e\u0442\u0438\u0432\u0438\u0440\u0443\u044f \u0438\u0445 \u0437\u0430\u0433\u0440\u0443\u0437\u0438\u0442\u044c \u0432\u0430\u0448\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>\u041e\u0442\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0443\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u0438\u0439, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0445 \u0441 \u043d\u0430\u0440\u0443\u0436\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439:<\/b><span style=\"font-weight: 400;\"> \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043c\u0430\u044f\u0447\u043a\u0438 \u0440\u044f\u0434\u043e\u043c \u0441 \u043d\u0430\u0440\u0443\u0436\u043d\u044b\u043c\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c\u0438 \u0449\u0438\u0442\u0430\u043c\u0438, \u0447\u0442\u043e\u0431\u044b \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0441\u0441\u044b\u043b\u043a\u0438 \u0441 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u043c\u0438 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u043c\u0438 \u0438\u043b\u0438 \u0441 \u043f\u0440\u0438\u0437\u044b\u0432\u043e\u043c \u043a\u0443\u043f\u0438\u0442\u044c \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442, \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u043d\u044b\u0439 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c \u0449\u0438\u0442\u0435.<\/span><\/li>\n<\/ol>\n<h3><b>\u041f\u0440\u0438\u043c\u0435\u0440\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 bluetooth \u043c\u0430\u044f\u0447\u043a\u043e\u0432 \u0434\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0441 \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u043c\u0438 \u0438 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0435\u0439<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0415\u0441\u043b\u0438 \u0432\u0430\u0448\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u043e\u0445\u043e\u0436\u0430 \u043d\u0430 Walmart, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u0440\u043e\u0434\u0430\u0435\u0442 \u043a\u0430\u043a \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u0445, \u0442\u0430\u043a \u0438 \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 bluetooth \u043c\u0430\u044f\u0447\u043a\u043e\u0432 \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u044e\u0442\u0441\u044f. \u0412\u043e\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0438\u043c\u0435\u0440\u043e\u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u043c\u0430\u044f\u0447\u043a\u043e\u0432 \u0432 \u0434\u043e\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u043a \u0442\u043e\u043c\u0443, \u0447\u0442\u043e \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u043b\u0438 \u0432\u044b\u0448\u0435:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>\u041f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u044b \u0447\u0435\u0440\u0435\u0437 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435:<\/b><span style=\"font-weight: 400;\"> \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u043f\u0440\u0438\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0435 \u043f\u0438\u0441\u044c\u043c\u043e \u0441 \u0438\u043c\u0435\u043d\u0435\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u0430, \u0438 \u043f\u0440\u0438\u0433\u043b\u0430\u0441\u0438\u0442\u044c \u0435\u0433\u043e \u0437\u0430\u0439\u0442\u0438 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d, \u043a\u043e\u0433\u0434\u0430 \u043e\u043d \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0432 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0431\u043b\u0438\u0437\u043e\u0441\u0442\u0438 \u043e\u0442 \u043d\u0435\u0433\u043e. \u0412\u044b \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0443\u0432\u0435\u0434\u043e\u043c\u043b\u044f\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043e \u0441\u0432\u043e\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u0430\u0445, \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u0445 \u0438 \u0441\u043a\u0438\u0434\u043a\u0430\u0445 \u0438\u043b\u0438 \u043e \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0438 \u0446\u0435\u043d \u043d\u0430 \u0442\u043e\u0432\u0430\u0440\u044b \u0432 \u043a\u043e\u0440\u0437\u0438\u043d\u0435 \u0438\u043b\u0438 \u0432 \u0441\u043f\u0438\u0441\u043a\u0435 \u043f\u043e\u0436\u0435\u043b\u0430\u043d\u0438\u0439. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0443\u0437\u043d\u0430\u0442\u044c, \u0447\u0435\u043c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043b\u0441\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0438 \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u0435\u0433\u043e \u043a \u044d\u0442\u0438\u043c \u0442\u043e\u0432\u0430\u0440\u0430\u043c \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435. \u0422\u0430\u043a\u0430\u044f \u0441\u0442\u0435\u043f\u0435\u043d\u044c \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438, \u0431\u0435\u0437\u0443\u0441\u043b\u043e\u0432\u043d\u043e, \u043f\u043e\u0431\u0443\u0434\u0438\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0437\u0430\u0439\u0442\u0438 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d \u0435\u0449\u0435 \u0440\u0430\u0437.<\/span><\/li>\n<\/ol>\n<ol start=\"2\">\n<li><b>\u041f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0439\u0442\u0435 \u043e\u0444\u0444\u043b\u0430\u0439\u043d-\u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0437\u0430\u0433\u0440\u0443\u0437\u0438\u0442\u044c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435:<\/b><span style=\"font-weight: 400;\"> \u043a\u0430\u043a \u0442\u043e\u043b\u044c\u043a\u043e \u043a\u043b\u0438\u0435\u043d\u0442 \u0431\u0443\u0434\u0435\u0442 \u0437\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d, \u043c\u0430\u044f\u0447\u043a\u0438 \u043c\u043e\u0433\u0443\u0442 \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0443\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u0438\u044f \u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u043a\u0430\u0436\u0434\u043e\u043c \u0442\u043e\u0432\u0430\u0440\u0435 \u0432 \u043d\u0435\u043f\u043e\u0441\u0440\u0435\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0431\u043b\u0438\u0437\u043e\u0441\u0442\u0438 \u043e\u0442 \u043d\u0435\u0433\u043e. \u041f\u0440\u0438 \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0435 \u0443\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u0438\u044f, \u0438\u043d\u0444\u043e\u0440\u043c\u0438\u0440\u0443\u044e\u0449\u0435\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u043e \u0441\u043a\u0438\u0434\u043a\u0435, \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e\u0439 \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435, \u043a\u043b\u0438\u0435\u043d\u0442, \u0441\u043a\u043e\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e, \u0437\u0430\u0433\u0440\u0443\u0437\u0438\u0442 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435.<\/span><\/li>\n<li><b>\u0423\u0437\u043d\u0430\u0439\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u043e \u0432\u0430\u0448\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445:<\/b><span style=\"font-weight: 400;\"> \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u043c\u0430\u044f\u0447\u043a\u0438, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f\u0441\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0443\u0437\u043d\u0430\u0442\u044c \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u044f \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430. \u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f bluetooth \u043c\u0430\u044f\u0447\u043a\u043e\u0432 \u0434\u0430\u0435\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c \u0443\u0437\u043d\u0430\u0442\u044c \u043e \u0441\u0430\u043c\u044b\u0445 \u043f\u0440\u043e\u0445\u043e\u0434\u0438\u043c\u044b\u0445 \u043c\u0435\u0441\u0442\u0430\u0445, \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u0432\u0445\u043e\u0434\u0435 \u0438 \u0432\u044b\u0445\u043e\u0434\u0435 \u0438\u0437 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430, \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043d\u0430\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u044f \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435, \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u043d\u0430\u0445\u043e\u0436\u0434\u0435\u043d\u0438\u044f \u0432 \u0442\u043e\u043c \u0438\u043b\u0438 \u0438\u043d\u043e\u043c \u043e\u0442\u0434\u0435\u043b\u0435, \u043e\u0431 \u043e\u0442\u0434\u0435\u043b\u0430\u0445 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043a\u043b\u0438\u0435\u043d\u0442 \u043d\u0435 \u043f\u043e\u0441\u0435\u0449\u0430\u043b, \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u044b\u0435 \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u044f \u0438 \u0442.\u0434. \u042d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0442\u0435\u043d\u0438\u0439 \u043a\u043b\u0438\u0435\u043d\u0442\u0430 \u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438.<\/span><\/li>\n<li><b>\u041d\u0435 \u0442\u0435\u0440\u044f\u0439\u0442\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0435\u0441\u043b\u0438 \u0442\u043e\u0432\u0430\u0440\u044b \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0443\u044e\u0442 \u0432 \u043e\u0444\u043b\u0430\u0439\u043d \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435:<\/b><span style=\"font-weight: 400;\"> \u043a\u043e\u0433\u0434\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0443\u0435\u0442 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435, \u043d\u043e \u0434\u043e\u0441\u0442\u0443\u043f\u0435\u043d \u0432 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438, \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043c\u0430\u044f\u0447\u043a\u0438, \u0447\u0442\u043e\u0431\u044b \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c \u0441\u0441\u044b\u043b\u043a\u0443 \u043d\u0430 \u0441\u043a\u0430\u0447\u0438\u0432\u0430\u043d\u0438\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f, \u0433\u0434\u0435 \u043e\u043d\u0438 \u043c\u043e\u0433\u0443\u0442 \u0437\u0430\u043a\u0430\u0437\u0430\u0442\u044c \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0439 \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435 \u0442\u043e\u0432\u0430\u0440.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0425\u043e\u0442\u0438\u0442\u0435 \u043f\u043e\u043f\u0440\u043e\u0431\u043e\u0432\u0430\u0442\u044c \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044e Beacon? &nbsp;\u041e\u0431\u0440\u0430\u0442\u0438\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u043c\u0430\u044f\u0447\u043a\u0438 \u043e\u0442 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u00abindoors navigation\u00bb. \u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e bluetooth \u043c\u0430\u044f\u0447\u043a\u043e\u0432 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0443\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u0431\u0435\u0437 \u043f\u043e\u043c\u043e\u0449\u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a\u0430!<\/span><\/p>\n<p>\u0417\u0430 \u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u0434\u0440\u043e\u0431\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442\u0435 \u0432 \u0440\u0430\u0437\u0434\u0435\u043b \u0441\u0430\u0439\u0442\u0430 &#8212; <a class=\"text-entity-link\" dir=\"auto\" title=\"https:\/\/indoorsnavi.pro\/\" href=\"https:\/\/indoorsnavi.pro\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/indoorsnavi.pro\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c Statista (\u043e\u043d\u043b\u0430\u0439\u043d \u043f\u043e\u0440\u0442\u0430\u043b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 \u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438) \u0440\u043e\u0437\u043d\u0438\u0447\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0432 \u0441\u0444\u0435\u0440\u0435 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 2,3 \u0442\u0440\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0421\u0428\u0410, \u043a\u0430\u043a \u043e\u0436\u0438\u0434\u0430\u0435\u0442\u0441\u044f, \u0432\u044b\u0440\u0430\u0441\u0442\u0443\u0442 \u0434\u043e 4,88 \u0442\u0440\u0438\u043b\u043b\u0438\u043e\u043d\u0430 \u043a 2021 \u0433\u043e\u0434\u0443. \u0421 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0435\u0439 \u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u044f \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043e\u0447\u0435\u043d\u044c \u0432\u044b\u0441\u043e\u043a\u0438\u043c\u0438 \u0442\u0435\u043c\u043f\u0430\u043c\u0438, \u044d\u0442\u043e \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0440\u043e\u0441\u0442 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043d\u043e \u0438 \u0440\u043e\u0441\u0442 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432. \u0427\u0442\u043e\u0431\u044b&#8230;<a class=\"read-more\" href=\"https:\/\/indoorsnavi.pro\/en\/kak-tehnologija-beacon-menjaet-sferu-ecommerce\/\">\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435&#8230;<\/a><\/p>","protected":false},"author":1,"featured_media":1306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"categories":[9],"tags":[5],"class_list":["post-1305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-9","tag-ru"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u041f\u043e \u0434\u0430\u043d\u043d\u044b\u043c Statista (\u043e\u043d\u043b\u0430\u0439\u043d 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