{"id":15884,"date":"2024-11-07T09:57:26","date_gmt":"2024-11-07T09:57:26","guid":{"rendered":"https:\/\/indoorsnavi.pro\/?page_id=15884"},"modified":"2026-08-18T13:08:25","modified_gmt":"2026-08-18T13:08:25","slug":"wifi-radar","status":"publish","type":"page","link":"https:\/\/indoorsnavi.pro\/en\/wifi-radar\/","title":{"rendered":"Wi-Fi Radar"},"content":{"rendered":"
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Wi-Fi Radar<\/p>\n\n\n\n

A modern solution for any business that allows you to work with live online visitor traffic.<\/p>\n\n\n\n

Wi-Fi radar makes it possible to work with traffic passing in the immediate vicinity of your facility or outlet.

Find your potential customers online through Yandex, MyTarget, and VK.

The Wi-Fi monitor is suitable for any industry focused on private clients (BTC): exhibitions, shops, restaurants, technical centers, and more.

Wi-Fi Radar (wifi monitor) is a ready\u2014made set of equipment with installed software.<\/p>\n\n\n\n

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Contact us<\/a><\/div>\n\n\n\n
Hotspot<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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\"Wi-Fi<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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The principle of operation of the Wi-Fi radar<\/p>\n\n\n\n

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The logic of action<\/p>\n\n\n\n

Mobile devices with Wi-Fi enabled regularly broadcast a signal to search for an available network containing a unique identifier: the MAC address.

A Wi-Fi radar is installed at the facility, connected to a power supply network and the Internet.

The algorithm we developed allows the Wi-Fi radar to process requests from devices within a radius of up to 80m without connecting to them, save MAC addresses and transfer them to your personal account.

The information received is collected and analyzed in the INP personal account, and the results are visualized in the form of graphs and tables.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Audience reach<\/p>\n\n\n\n

The classification of visitors is carried out depending on the power of the signal level and the time spent.

The audience is divided into those who entered and those who passed by the object.

New visitors get into your audience and in the future you can inform them about your events.

And people who pass by can be informed by contextual advertising on the Internet using the MAC addresses of their devices.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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The analytics system<\/p>\n\n\n\n

The most important tool is an analytics system that allows you to get detailed information about people who have visited your facility in your personal account, create a portrait of the audience and classify it.:\u2028

\u25cf Number of sessions
\u25cf Frequency of sessions
Time spent with you
Analysis of regular customers
Travel routes
Information from the social network profile
Intersections with other objects<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Tools:<\/p>\n\n\n\n

Generate user analytics
Create user audiences based on the collected data
and filter audiences by segment for targeted advertising
Upload audiences automatically to advertising platforms
Segment the received data by day of the week, time, duration, and frequency of visits<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Wi-Fi radar and our platform allows:<\/p>\n\n\n\n

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Save and upload the audience to the advertising cabinets<\/p>\n<\/div>\n<\/div>\n\n\n\n

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See the volume of the collected audience for a selected period of time<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Run ads based on the collected audience data<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Find out which % of the target audience visited you after watching an ad<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Filtering and audience formation by diverse segments<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Use the information to develop a detailed marketing strategy and targeted advertising campaigns.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Find your target audience with the attributes of your customers<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Determine where it is more effective to run ads, which social networks have your customers and the target audience close to them.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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As a result, you get:<\/p>\n\n\n\n

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A segment in Yandex Audiences is an advertisement in Yandex.Direct, on Yandex.In the Yandex Search and Advertising Network<\/p>\n<\/div>\n<\/div>\n\n\n\n

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The list of users in My Target is an advertisement on the services Mail.ru , on social networks Vkontakte and Odnoklassniki<\/p>\n<\/div>\n<\/div>\n\n\n\n

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The VK ads audience is an advertisement on the Vkontakte social network<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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MOBILE WI-FI RADAR<\/p>\n\n\n\n

A mobile Wi-Fi radar differs from a stationary one by having a built-in SIM card with a 4G modem and an external battery for longer operation. It is also designed to monitor and collect MAC addresses in any location, such as specialized exhibitions and forums.

\u2028We offer services for collecting MAC addresses using a mobile WiFi radar.
Our specialists travel to the locations you set at a certain time and collect a pool of MAC addresses of potential customers for further use for marketing purposes on our Indoor Navigation Platform.<\/p>\n\n\n\n

Rent a WI-FI radar<\/p>\n\n\n\n

You can rent a WiFi Radar along with software and access to your personal account, where you can work with the received data and upload it to Yandex Audience and My Target. The cost of renting a WiFi radar (a set for collecting mac addresses):

The cost of renting a WiFi radar (a kit for collecting mac addresses):<\/p>\n\n\n\n