{"id":15452,"date":"2024-11-07T09:02:19","date_gmt":"2024-11-07T09:02:19","guid":{"rendered":"https:\/\/indoorsnavi.pro\/?page_id=15452"},"modified":"2026-08-18T13:13:29","modified_gmt":"2026-08-18T13:13:29","slug":"retail-navigation","status":"publish","type":"page","link":"https:\/\/indoorsnavi.pro\/en\/retail-navigation\/","title":{"rendered":"Retail navigation"},"content":{"rendered":"
\n
\n
\"\"
\u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u044f \u0432 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0435<\/figcaption><\/figure>\n<\/div>\n\n\n\n
\n

Retail navigation<\/p>\n\n\n\n

Indoor navigation is becoming an increasingly popular and sought-after service in retail, as it helps to improve the customer experience and boost sales.<\/p>\n\n\n\n

The geographic Information System (GIS) of the Intdoors Navigation Platform (INP) can be used to collect data about customers, such as their location and purchasing behavior.

The main advantage of using indoor navigation in retail is to increase customer satisfaction and reduce the time they spend searching for the right product.

Retail chains use navigation systems to help visitors easily and quickly find the right department, product or service, as well as receive information about special offers, promotions and discounts.

INP is not only a convenience for customers, but also an effective tool for retail outlets that allows you to increase sales, improve service quality and collect customer data.<\/p>\n\n\n\n

\n
Contact us<\/a><\/div>\n\n\n\n
Video<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
\n
\n
\"\u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u044f<\/figure>\n<\/div>\n\n\n\n
\n

Instead of wandering around the store looking for the right thing, the customer can quickly find the right department and then use the navigation inside the department to find the right product. This allows you to save time and reduce the stress associated with finding the right product.

Modern navigation solutions for the store will help attract the attention of customers to products that they may miss, as they are located in remote locations of the store or hidden from view. With Indore navigation, retailers can attract customers' attention to the right products by offering them special discounts, promotions, and other offers.

The indoor positioning system also collects customer data, which can be used to improve the planning of the retail space, improve marketing strategies and optimize the operation of the store as a whole.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n

Advantages of implementing a geographic information system for retail chains<\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

The store's digital twin:<\/p>\n\n\n\n

Reduced costs during the operation of the building and convenient monitoring of engineering networks in the control panel<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Improving marketing communications:<\/p>\n\n\n\n

INP can help a retail chain improve marketing strategies by analyzing customer locations, identifying purchase trends, and providing personalized offers based on customer location. Stores can also use indoor navigation to conduct marketing campaigns and notify customers about discounts and sales.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Improving the customer experience:<\/p>\n\n\n\n

The modern positioning system (GPS) allows customers to easily find goods in the store using interactive maps and information about the location of goods with navigation to it, increasing customer satisfaction from visiting the store.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Customer behavior analysis:<\/p>\n\n\n\n

IPS helps to analyze customer behavior in a store, for example, to determine which products are most popular, how long customers stay at individual products, and how they move around the store. This allows you to optimize product placement and improve marketing strategies.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Employee tracking:<\/p>\n\n\n\n

Monitoring the movement of employees on the store's map with information about entering prohibited areas and sending notifications<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Logistics optimization:<\/p>\n\n\n\n

Indoor navigation will help optimize logistics for points of sale by managing the distribution of goods, delivery routes, and logistics operations in general. Optimizing logistics can lead to lower costs and increased efficiency.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Inventory and equipment management:<\/p>\n\n\n\n

GIS can help retailers and stores manage inventory by determining the location of goods in a warehouse, on shelves, and in different stores, allowing for better supply planning and inventory optimization.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Improved security:<\/p>\n\n\n\n

Improve security at your facility by analyzing the location of guards and their movements in the store, identifying the most effective measures to ensure security in the store.<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Useful entertainment services:<\/p>\n\n\n\n

Based on augmented reality and AR navigation<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div><\/div>\n\n\n\n
\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Customer orientation in the business center<\/p>\n<\/div>\n<\/div>\n\n\n\n

The INP store navigation system will help the customer make shopping more convenient, faster and more enjoyable by providing access to information about the location of goods, special offers and promotions, as well as allowing them to plan purchases in advance.<\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

What does an office center visitor get?:<\/p>\n\n\n\n