{"id":14896,"date":"2024-09-23T09:01:33","date_gmt":"2024-09-23T09:01:33","guid":{"rendered":"https:\/\/indoorsnavi.pro\/?page_id=14896"},"modified":"2026-01-14T07:42:40","modified_gmt":"2026-01-14T07:42:40","slug":"mobilnoe-prilozhenie-stadiony","status":"publish","type":"page","link":"https:\/\/indoorsnavi.pro\/en\/mobilnoe-prilozhenie-stadiony\/","title":{"rendered":"\u041d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u044f \u043d\u0430 \u0441\u0442\u0430\u0434\u0438\u043e\u043d\u0430\u0445 \u0427\u041c 2018"},"content":{"rendered":"<div class=\"wp-block-columns header is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column header-info is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"header-date fz-18 font-exo2-light\">2018<\/p>\n\n\n\n<p class=\"header-title fz-40 font-exo2-light\">Navigation in the stadiums of the 2018 World Cup<\/p>\n\n\n\n<p class=\"header-text fz-24 font-exo2-reg\">Indoors Navigation has implemented an integrated navigation and information system (NIS) at seven stadiums of the FIFA World Cup in Russia<\/p>\n\n\n\n<p class=\"header-subtitle fz-18 font-exo2-light\">The main goal of the project was to provide convenient tools for fans and stadium administrators to navigate and manage the flow of people, which significantly improved the overall user experience and helped optimize the operation of facilities.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full header-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"99\" height=\"55\" src=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium.png\" alt=\"\" class=\"wp-image-14898\" srcset=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium.png 99w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-18x10.png 18w\" sizes=\"auto, (max-width: 99px) 100vw, 99px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column header-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full header-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"729\" src=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/ch2018-header.jpg\" alt=\"\" class=\"wp-image-20192\" srcset=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/ch2018-header.jpg 972w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/ch2018-header-300x225.jpg 300w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/ch2018-header-768x576.jpg 768w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/ch2018-header-16x12.jpg 16w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns statistics grid-3 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"statistics-title font-exo2-reg\">by 40%<\/p>\n\n\n\n<p class=\"statistics-text font-exo2-light\">Delays in the stands have decreased<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column divider is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"statistics-title font-exo2-reg\">by 50%<\/p>\n\n\n\n<p class=\"statistics-text font-exo2-light\">The number of requests to stewards about finding a seat or exit has decreased.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column divider is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"statistics-title font-exo2-reg\">by 2.5 times<\/p>\n\n\n\n<p class=\"statistics-text font-exo2-light\">They began to find their<br>place faster.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group body col\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube body-item-video wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u0418\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u043e\u043d\u043d\u0430\u044f \u0441\u0442\u043e\u0439\u043a\u0430 \u043d\u0430 \u0441\u0442\u0430\u0434\u0438\u043e\u043d\u0435 \u0427\u0435\u043c\u043f\u0438\u043e\u043d\u0430\u0442\u0435 \u041c\u0438\u0440\u0430 2018\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/gvK1DjjFgmM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-group body-item\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"body-item-title fz-40 font-exo2-reg\">Goals and objectives of the project<\/p>\n\n\n\n<p class=\"body-item-text fz-18\">The FIFA World Cup is one of the largest sporting events in the world, attracting millions of viewers. The scale of this event requires careful organization and creation of a convenient infrastructure for managing the flow of people in stadiums. Indoors Navigation was tasked with developing a system that could not only facilitate orientation for fans, but also provide stadium administrative services with tools to monitor visitor behavior in real time.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group body-item\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"body-item-title fz-40 font-exo2-reg\">A comprehensive solution<\/p>\n\n\n\n<p class=\"body-item-text fz-18\">The company offered a multi-level system that included a visual navigation system for all visitor groups, working documentation, a mobile application, interactive touch stands, the deployment of Wi-Fi and Bluetooth networks, as well as the creation of a web portal. This made it possible to create a unique integrated navigation infrastructure.<\/p>\n\n\n\n<p class=\"body-item-list numeric left\">1. Stadiums mobile application<\/p>\n\n\n\n<p class=\"body-item-subtitle\">One of the key elements of the system is a mobile application developed specifically for the World Cup. It supported both iOS and Android and included the following features:<\/p>\n\n\n\n<ul class=\"wp-block-list body-item-list fz-18\">\n<li><strong>Stadium navigation: <\/strong>Users could find their seats in the stands, locker rooms, VIP areas, catering areas and other important facilities. The app provided a route to the right place, helping to navigate the arenas of thousands.<\/li>\n\n\n\n<li><strong>360-degree video tours: <\/strong>Visitors could take a virtual tour of the stadiums with a panoramic view. This allowed us to assess the infrastructure of the facility before visiting it.<\/li>\n\n\n\n<li><strong>Audio Guide: <\/strong>The app provided an audio guide for each stadium, revealing key locations such as mixed zones, conference rooms, VIP areas, and even soccer fields.<\/li>\n\n\n\n<li><strong>Augmented Reality (AR): <\/strong>The app also supported an AR feature that allowed users to explore stadiums through 3D models created with high precision.<\/li>\n\n\n\n<li><strong>Push notifications: <\/strong>The Administration could send users up-to-date notifications with information about matches, promotional offers and other important events.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized body-item-image contain phones h-365\"><img loading=\"lazy\" decoding=\"async\" width=\"1576\" height=\"365\" src=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadiums-phones.png\" alt=\"\" class=\"wp-image-16541\" style=\"width:1576px;height:365px\" srcset=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadiums-phones.png 1576w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadiums-phones-300x69.png 300w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadiums-phones-1024x237.png 1024w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadiums-phones-768x178.png 768w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadiums-phones-1536x356.png 1536w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadiums-phones-18x4.png 18w\" sizes=\"auto, (max-width: 1576px) 100vw, 1576px\" \/><\/figure>\n\n\n\n<p class=\"body-item-list numeric left\">2. Interactive information desks<\/p>\n\n\n\n<p class=\"body-item-text\">Interactive touch stands were installed in the stadiums for visitors who do not use mobile devices. These racks provided access to navigation information, helped to build routes around the stadium, and also displayed up-to-date news about matches and events in the arena.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full body-item-image gray contain\"><img loading=\"lazy\" decoding=\"async\" width=\"845\" height=\"533\" src=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-3.png\" alt=\"\" class=\"wp-image-14900\" srcset=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-3.png 845w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-3-300x189.png 300w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-3-768x484.png 768w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-3-18x12.png 18w\" sizes=\"auto, (max-width: 845px) 100vw, 845px\" \/><\/figure>\n\n\n\n<p class=\"body-item-list numeric left\">3. Deploying Wi-Fi and Bluetooth networks<\/p>\n\n\n\n<ul class=\"wp-block-list body-item-list fz-18\">\n<li><strong>ING 2.1 Wi-Fi gateways: <\/strong>A specially deployed network provided stable positioning and monitoring of user movements.<\/li>\n\n\n\n<li><strong>Bluetooth beacons: <\/strong>These devices helped in the precise localization of users in stadiums, providing accurate data for building routes.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns body-item-images is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full body-item-image\"><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"621\" src=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-4.png\" alt=\"\" class=\"wp-image-14901\" srcset=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-4.png 739w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-4-300x252.png 300w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-4-14x12.png 14w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\" \/><figcaption class=\"wp-element-caption\">Photo: Maria Zorkina, IndoorsNavigation, 2018<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full body-item-image\"><img loading=\"lazy\" decoding=\"async\" width=\"365\" height=\"302\" src=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-5.png\" alt=\"\" class=\"wp-image-14917\" srcset=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-5.png 365w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-5-300x248.png 300w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-5-15x12.png 15w\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full body-item-image\"><img loading=\"lazy\" decoding=\"async\" width=\"365\" height=\"303\" src=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-6.png\" alt=\"\" class=\"wp-image-14918\" srcset=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-6.png 365w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-6-300x249.png 300w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-6-14x12.png 14w\" sizes=\"auto, (max-width: 365px) 100vw, 365px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"body-item-list numeric left\">4. Web Portal<\/p>\n\n\n\n<p class=\"body-item-text\">In addition to the mobile application, a web portal was created that allowed users to familiarize themselves with the infrastructure of the stadiums in advance. The portal provided virtual 3D models of objects, indoor layouts, and routes. This helped the fans to better prepare for visiting the stadium, having studied all the key areas in advance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"640\" src=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-7.png\" alt=\"\" class=\"wp-image-14902\" title=\"body-item-image\" srcset=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-7.png 1120w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-7-300x171.png 300w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-7-1024x585.png 1024w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-7-768x439.png 768w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-image-7-18x10.png 18w\" sizes=\"auto, (max-width: 1120px) 100vw, 1120px\" \/><\/figure>\n\n\n\n<p class=\"body-item-list numeric left\">5. Working documentation of the project<\/p>\n\n\n\n<ul class=\"wp-block-list body-item-list fz-18\">\n<li><strong>NIS (outdoor engineering networks) working documentation: <\/strong>calculation of information planning, visitor flows, drawings and layouts of visual navigation elements, assignment for the production of visual navigation elements, calculation of structural and wind loads, Routes and information signs.<\/li>\n\n\n\n<li><strong>\u041a\u043e\u043c\u043f\u043b\u0435\u043a\u0441 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u0440\u0435\u0434\u0441\u0442\u0432.<\/strong> \u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u0421\u041a\u0421 (\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043a\u0430\u0431\u0435\u043b\u044c\u043d\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b) \u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043f\u0438\u0442\u0430\u043d\u0438\u044f<\/li>\n\n\n\n<li><strong>A set of technical means.<\/strong> corporate identity, design, photo bindings, recommendations on materials, installation recommendations, visualization.<\/li>\n\n\n\n<li><strong>Layout of visual navigation elements<\/strong><\/li>\n\n\n\n<li><strong>Production of samples of visual navigation elements<\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns body-item-images is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized body-item-image w-revert\"><img loading=\"lazy\" decoding=\"async\" width=\"703\" height=\"1024\" src=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadiums-image-8-703x1024.jpg\" alt=\"\" class=\"wp-image-16650\" style=\"width:452px;height:630px\" srcset=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadiums-image-8-703x1024.jpg 703w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadiums-image-8-206x300.jpg 206w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadiums-image-8-768x1118.jpg 768w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadiums-image-8-1055x1536.jpg 1055w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadiums-image-8-1407x2048.jpg 1407w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadiums-image-8-8x12.jpg 8w\" sizes=\"auto, (max-width: 703px) 100vw, 703px\" \/><figcaption class=\"wp-element-caption\">Photo: Maria Zorkina, IndoorsNavigation, 2018<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized body-item-image w-revert\"><img loading=\"lazy\" decoding=\"async\" width=\"1004\" height=\"1024\" src=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadiums-image-9-1004x1024.jpg\" alt=\"\" class=\"wp-image-16652\" style=\"width:652px;height:630px\" srcset=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadiums-image-9-1004x1024.jpg 1004w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadiums-image-9-294x300.jpg 294w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadiums-image-9-768x783.jpg 768w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadiums-image-9-1506x1536.jpg 1506w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadiums-image-9-2008x2048.jpg 2008w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadiums-image-9-12x12.jpg 12w\" sizes=\"auto, (max-width: 1004px) 100vw, 1004px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group body-item\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"body-item-title fz-40 font-exo2-reg\">Examples of using the system<\/p>\n\n\n\n<ul class=\"wp-block-list body-item-list fz-18\">\n<li><strong>Fan Navigation: <\/strong>The app helped fans easily find their seats in the stands, avoid queues in the catering area, and quickly navigate crowded areas. This significantly reduced the time spent searching for the right objects.<\/li>\n\n\n\n<li><strong>Marketing and advertising: <\/strong>Interactive stands and push notifications provided additional opportunities for stadium organizers to advertise and promote goods and services. This decision helped to improve interaction with fans and created a new channel to attract customers.<\/li>\n\n\n\n<li><strong>Monitoring and analytics: <\/strong>One of the key elements of the Indoor Navigation system was the use of heat maps, which allowed the administration to track the movement of visitors to stadiums in real time. This made it possible not only to optimize the flow of people, but also to prevent congestion and queues in critical areas.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1120\" height=\"628\" src=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/\u0421\u0442\u0430\u0434\u0438\u043e\u043d\u044b.jpg\" alt=\"\" class=\"wp-image-20624\" title=\"body-item-image\" srcset=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/\u0421\u0442\u0430\u0434\u0438\u043e\u043d\u044b.jpg 1120w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/\u0421\u0442\u0430\u0434\u0438\u043e\u043d\u044b-300x168.jpg 300w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/\u0421\u0442\u0430\u0434\u0438\u043e\u043d\u044b-768x431.jpg 768w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/\u0421\u0442\u0430\u0434\u0438\u043e\u043d\u044b-18x10.jpg 18w\" sizes=\"auto, (max-width: 1120px) 100vw, 1120px\" \/><figcaption class=\"wp-element-caption\">Photo: Maria Zorkina, IndoorsNavigation, 2018<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group body-item\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"body-item-title fz-40 font-exo2-reg\">Technical architecture<\/p>\n\n\n\n<p class=\"body-item-subtitle\">Indoors Navigation Platform was built on the basis of a reliable infrastructure using modern technologies to ensure stable operation under heavy loads:<\/p>\n\n\n\n<ul class=\"wp-block-list body-item-list\">\n<li><strong>ING 2.1 Wi-Fi gateways and Indoors Navigation Bluetooth beacons<\/strong> provided accurate positioning.<\/li>\n\n\n\n<li><strong>The sensor racks<\/strong> have been integrated into the overall system, allowing data editing via a centralized web dashboard.<\/li>\n\n\n\n<li><strong>The mobile app<\/strong> used geolocation data embedded in smartphones, as well as information from Bluetooth beacons to build routes and monitor users.<\/li>\n<\/ul>\n\n\n\n<p class=\"body-item-text\">The system has been designed to withstand heavy loads and operate in large-scale events with thousands of users.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group body-item\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"body-item-title fz-40 font-exo2-reg\">Implementation results<\/p>\n\n\n\n<ul class=\"wp-block-list body-item-list fz-18\">\n<li><strong>Improved user experience: <\/strong>Stadium navigation has become intuitive and accessible. Visitors noted the high speed and accuracy of the application, as well as the ability to quickly find the desired objects.<\/li>\n\n\n\n<li><strong>Improved flow management: <\/strong>The use of heat maps and movement data allowed stadiums to optimize the flow of people, prevent mass gatherings and effectively manage the seating area.<\/li>\n\n\n\n<li><strong>Increased engagement: <\/strong>The app and interactive stands have become not only navigation tools, but also channels for interacting with fans through advertising campaigns, push notifications, and newsletters.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns mobile-app is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full mobile-app-image\"><img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"840\" src=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-mobile-app-image.png\" alt=\"\" class=\"wp-image-14905\" srcset=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-mobile-app-image.png 889w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-mobile-app-image-300x283.png 300w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-mobile-app-image-768x726.png 768w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/stadium-mobile-app-image-13x12.png 13w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column mobile-app-info is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"mobile-app-title fz-72 font-exo2-light\">The mobile app<\/p>\n\n\n\n<p class=\"mobile-app-text fz-24 font-exo2-reg\">Using the mobile application, you can find your place on the podium, determine the location of cafes, shops, toilets and exits.<\/p>\n\n\n\n<p class=\"mobile-app-subtitle fz-18 font-exo2-light\">The app offers an up-to-date map of the stadium with the ability to plot routes to key facilities. Thanks to the notification functions, you will receive information about the start time of matches, schedule changes and current offers from the tenants of the stadium. The app also supports integration with ticket sales systems and allows users to receive personalized recommendations.<\/p>\n\n\n\n<div class=\"wp-block-columns mobile-app-buttons is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/apps.apple.com\/ru\/app\/%D1%81%D1%82%D0%B0%D0%B4%D0%B8%D0%BE%D0%BD%D1%8B\/id1347951328\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"157\" height=\"51\" src=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/app-store.svg\" alt=\"\" class=\"wp-image-14852\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group conclusion\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"conclusion-title fz-40 font-exo2-reg\">Conclusion<\/p>\n\n\n\n<p class=\"conclusion-text fz-18\">The implementation of the Indoors Navigation Platform at the stadiums of the 2018 FIFA World Cup was a successful project that demonstrated the capabilities of modern navigation technologies. This system has proven to be effective not only in improving the user experience, but also in optimizing stadium operations, creating new marketing opportunities, and improving fan safety.<\/p>\n\n\n\n<p class=\"conclusion-footer fz-24 font-exo2-reg\"><a href=\"https:\/\/indoorsnavi.pro\/en\/\">Indoors Navigation Platform<\/a> It offers unique solutions for sports facilities and stadiums. Contact us to learn more about ways to improve navigation and management of your facilities.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group similar solution\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column similar-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full conclusion-blog-image contain jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"510\" src=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/application-sl-7.png\" alt=\"\u0421\u0442\u0430\u0434\u0438\u043e\u043d\u044b\" class=\"wp-image-4893\" srcset=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/application-sl-7.png 810w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/application-sl-7-300x189.png 300w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/application-sl-7-768x484.png 768w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column similar-content is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"conclusion-blog-title fz-24 font-exo2-reg\">Stadium navigation <\/p>\n\n\n\n<p class=\"similar-text\">At any sports venue, it is important to quickly bring the spectator from the entrance to his place on the podium. Provide a map of the facility in a familiar and convenient way, where he can quickly find his way to the common areas and retail outlets of the stadium. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button similar-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/indoorsnavi.pro\/en\/stadiums-navigation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group similar\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"similar-title fz-40 font-exo2-reg\">Thematic publications on our blog<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column similar-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/infomat-1.png\" alt=\"\" class=\"wp-image-7656\" srcset=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/infomat-1.png 1024w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/infomat-1-300x169.png 300w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/infomat-1-768x432.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column similar-content is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"similar-title fz-24 font-exo2-reg\">Navigation in the premises of the 2018 World Cup \nstadium<\/p>\n\n\n\n<p class=\"similar-text\">On the eve of the 2018 FIFA World Cup, we installed a navigation infomat on each floor of football stadiums for indoor navigation, familiarization with the stadium map and its exits. Infomat provides acceleration of viewers' search for their place in the sector and optimizes\u2026<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button similar-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/indoorsnavi.pro\/en\/infomat-navigatsiya-v-pomeshcheniyakh-stadionov\/\" target=\"_blank\" rel=\"noreferrer noopener\">More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column similar-image is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"451\" src=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/1-1.png\" alt=\"\" class=\"wp-image-1240\" srcset=\"https:\/\/indoorsnavi.pro\/wp-content\/uploads\/1-1.png 702w, https:\/\/indoorsnavi.pro\/wp-content\/uploads\/1-1-300x193.png 300w\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column similar-content is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"similar-title fz-24 font-exo2-reg\">How Bluetooth beacons can change the approach to organizing events<\/p>\n\n\n\n<p class=\"similar-text\">Bluetooth beacons have attracted media attention in the field of technology around the world. With the recent introduction of these low-cost devices by retailers such as Macy's, the Apple Store, and sports fields such as the baseball stadium...<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button similar-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/indoorsnavi.pro\/en\/kak-bluetooth-majachki-mogut-izmenit-podhod-k-organizacii-meroprijatij\/\" target=\"_blank\" rel=\"noreferrer noopener\">More<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>2018 \u041d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u044f \u043d\u0430 \u0441\u0442\u0430\u0434\u0438\u043e\u043d\u0430\u0445 \u0427\u0435\u043c\u043f\u0438\u043e\u043d\u0430\u0442\u0430 \u043c\u0438\u0440\u0430 2018 \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0418\u043d\u0434\u043e\u0440\u0441 \u041d\u0430\u0432\u0438\u0433\u0435\u0439\u0448\u043d \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u043b\u0430 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u0443\u044e \u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u043e\u043d\u043d\u043e-\u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u0443\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0443 (\u041d\u0418\u0421) \u043d\u0430 \u0441\u0435\u043c\u0438 \u0441\u0442\u0430\u0434\u0438\u043e\u043d\u0430\u0445 \u0427\u0435\u043c\u043f\u0438\u043e\u043d\u0430\u0442\u0430 \u043c\u0438\u0440\u0430 \u043f\u043e \u0444\u0443\u0442\u0431\u043e\u043b\u0443 \u0432 \u0420\u043e\u0441\u0441\u0438\u0438 \u041e\u0441\u043d\u043e\u0432\u043d\u0430\u044f \u0446\u0435\u043b\u044c \u043f\u0440\u043e\u0435\u043a\u0442\u0430 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u043b\u0430\u0441\u044c \u0432 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0438 \u0431\u043e\u043b\u0435\u043b\u044c\u0449\u0438\u043a\u0430\u043c \u0438 \u0430\u0434\u043c\u0438\u043d\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0438 \u0441\u0442\u0430\u0434\u0438\u043e\u043d\u043e\u0432 \u0443\u0434\u043e\u0431\u043d\u044b\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u0438 \u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u043e\u0442\u043e\u043a\u0430\u043c\u0438 \u043b\u044e\u0434\u0435\u0439, \u0447\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0443\u043b\u0443\u0447\u0448\u0438\u043b\u043e \u043e\u0431\u0449\u0438\u0439 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 \u043e\u043f\u044b\u0442 \u0438 \u043f\u043e\u043c\u043e\u0433\u043b\u043e&#8230;<a class=\"read-more\" href=\"https:\/\/indoorsnavi.pro\/en\/mobilnoe-prilozhenie-stadiony\/\">\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435&#8230;<\/a><\/p>","protected":false},"author":14,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-projects3.php","meta":{"_acf_changed":false,"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"class_list":["post-14896","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"featured_image_src":null,"_links":{"self":[{"href":"https:\/\/indoorsnavi.pro\/en\/wp-json\/wp\/v2\/pages\/14896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indoorsnavi.pro\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/indoorsnavi.pro\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/indoorsnavi.pro\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/indoorsnavi.pro\/en\/wp-json\/wp\/v2\/comments?post=14896"}],"version-history":[{"count":55,"href":"https:\/\/indoorsnavi.pro\/en\/wp-json\/wp\/v2\/pages\/14896\/revisions"}],"predecessor-version":[{"id":20626,"href":"https:\/\/indoorsnavi.pro\/en\/wp-json\/wp\/v2\/pages\/14896\/revisions\/20626"}],"wp:attachment":[{"href":"https:\/\/indoorsnavi.pro\/en\/wp-json\/wp\/v2\/media?parent=14896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}